Content Marketing Lead

1 week ago


Sandton, South Africa Experian Full time

Company Description
**Experian’s a leading Analytics Enterprise**

We’re passionate about unlocking the power of data in order to transform lives and create opportunities for consumers, businesses and society. For more than 125 years, we’ve helped businesses grow, consumers and small businesses gain access to financial services, and economies and communities flourish - and we’re not done

**Our 17k amazing employees in 40+ countries** believe the possibilities for you, and the world, are growing. We’re investing in the future, through new technologies, talented people and innovation so we can help create a better tomorrow

To do this we employ the greatest and brightest minds that share our purpose and want to make a difference. We’re avid problem solvers. We embrace our diversity yet share similar values and growth mindsets

**What’s your next professional and personal goal?** Let Experian help bring this to life

**Job Description**:
This is a pivotal role within the EMEA B2B marketing team to define, execute & maintain Experian’s content strategy enabling us to engage with our prospects and customers in a meaningful way. In a complex and competitive environment it’s crucial Experian is considered as a value adding partner by clearly translating what we do, how we do it and how we add value to their business through all available channels.

**Qualifications**:

- Matric
- Post Graduate Qualification
- 5-8 Years Experience in Leading the creation of central content strategy aligned to wider business objectives
- 3-5 Years experience in Working with wider Marketing teams, Central Marketing Teams & Agencies

Additional Information

**Responsibilities**:

- Lead the creation of central content strategy aligned to wider business objectives. Working with the wider marketing teams, central marketing and external agencies to produce best in class content assets.
- Always think about the customer. Define and create content that is relevant to their needs within each stage of the buyer journey.
- Be a storyteller, translating complex product and proposition content into simple, powerful content that differentiates our message in the market.
- Connect into the wider Experian business to understand their priorities and how marketing content can support commercial priorities. Key stakeholders include product, sales and local marketing teams across the EMEA APAC region.
- To identify and drive any content opportunities outside of the business units to address any marketing opportunities. Including:

- Research/insight for thought leadership, events, innovation suimmits
- Proposition marketing content for external campaigns
- Support client conference themes and content agenda
- Case studies, social assets, podcasts, blogs
- To partner with our internal and external PR/Comms teams to amplify the impact of curated content. Helping to develop our messaging across key focus areas. Own distribution strategy and media partnerships in partnership with PR Team to maximise commerical outputs.
- Measure, track and optimise the usage and impact of all content by defining and maintaining all available and appropriate metrics such as reach, traffic and engagement.

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here



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