Marketing Consultant

3 weeks ago

Sandton, South Africa Discovery Ltd. Full time

**Business Unit**:Marketing**Function**:Marketing Management**Date**:26 Apr 2024**Key** **Purpose**
- The Marketing Consultant is a member of a high-performance marketing team that partners with the Discovery Vitality business to implement marketing solutions and contributes to the delivery of digital and marketing communications for Discovery Vitality. The Marketing Consultant will be responsible for running projects, using digital and marketing best practice and leveraging internal and agency relationships, to deliver within budget. In addition, the Marketing Consultant will provide support on marketing projects and integrated marketing campaigns, work closely with external partners, and assist with running partner campaigns.
Areas of responsibility may include but not limited to:
- Being responsible for the Discovery Miles portfolio and working closely with internal and external stakeholders, including all Discovery Miles partners, to drive awareness and create engagement while meeting business objectives. This includes working closely with the Discovery Bank team.
- Being creative. Solve business needs, create integrated, best practice and creative solutions that are in line with the Discovery marketing model - and are consistent across all brands, businesses, and communities, and ensuring that consistent, relevant messages are being given.
- Working across teams. Collaborate closely with key stakeholders, including senior businesspeople and cross-departmental teams, to help achieve company and business unit objectives.
- Building relationships. Responsible for building and maintaining relationships with key business people, both at a strategic and operational level. This includes building strong relationship with Discovery Miles partners.
- Creating and updating relevant communication collateral (app screens, social media, website etc.).
- Converting technical information into audience appropriate communication.
- Provide input into the creation and implementation of project plans and be able to manage lead times.
- Be able to brief agencies and internal teams on campaign requirements.
- Strong copywriting and editing skills.
- Be able to provide detailed marketing reports after each campaign to share both internally and externally.

**Competencies**
- Knowledge
- All relevant promotional channels.
- Agency process and relationships.
- Critical elements of successful digital communication.
- Knowledge of website management best practice.
- Knowledge of in-store branding (POS) elements.
- Production processes (advertising, media, and print), including timelines and costing.
- Skills
- Communicate well in English - with strong writing and verbal communication skills.
- Digital platform writing, content creation and briefing skills.
- Exceptional attention to detail.
- Above average ability to multi-task on multiple projects without compromising deliverables or stakeholder relationships.
- Time and project management skills.
- Ability to convert technical information to audience appropriate communication.
- Influence and persuasion skills aligned to project deliverables.
- Ability to work well within the brand team as well as across cross-functional teams.
- Ability to structure, present and sell new ideas.
- Attributes
- Motivated.
- Detail orientated.
- Customer focused.
- Work well under pressure.
- Team player.
- Results driven.
- Reliability.
- Empathetic.

**Education and **Experience**
- The following qualifications and experience are required:
- Minimum 3-year undergraduate degree or diploma.
- Minimum of 2 - 3 years-experience in marketing and communication.
- Experience in content marketing, product sales, rewards programmes, and client engagement would be advantageous.
- Bank and / or agency experience would be advantageous.
- Relevant industry experience.
- EMPLOYMENT EQUITY
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

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