Trade Communication

2 weeks ago

Sandton, South Africa Wilderness Full time

**Primary Purpose**:
**Key Responsibilities**:

- Implement the monthly mailer, new camp launch mailers & bulletin mailer process with the Creative Team - including briefing, writing, overseeing newsletter development and approvals, through to scheduling and reporting.
- Adaption of mailers for Trade audiences when required, ensuring the messaging and communication is relevant and differentiated for the segmented Trade audiences.
- Create written content, including but not limited to product descriptions, blog intro, blog articles, and sales collateral, maintaining a consistent brand voice and style.
- Manage and improve our content (copy, images, videos etc.) including but not limited to WETU, ITRVL, other owned content, PowerPoint presentations, maps, brochures, flyers and other related materials.
- Adaption of of collateral to support our go-to-market campaigns and Trade communications, including but not exclusive to itineraries, Q&As, and other supporting documents and touch points for Trade audiences
- Support the team sourcing images, content sharing and distribution, marketing segmentation, editing, and fact-checking to help drive strategic marketing campaigns.
- Assist line managers in planning and executing trade shows, conferences, and other promotional events, ensuring the brand is well-represented and marketing objectives are met.
- Contribute to the broader marketing team through exceptional understanding and knowledge of Wilderness, our culture, values, business, marketing and impact strategies.
- Ensure that our brand values are consistently and accurately portrayed throughout the business, driving brand consistency across all company communications.
- Contribute to regular workshops on Wilderness marketing, brand and impact strategies, and assist with any reasonable task related to the function of the marketing, communications, PR and media relations teams.

**Required Skills and Capabilities**:

- Proven creative writing skills and a clear understanding of brand and nuanced tone of voice for various target audiences and the customer (agent) journey.
- Excellent attention to detail with the ability to proofread and format; an eye for brand-aligned imagery and video; an understanding of Microsoft Word and Excel
- Organizational and planning skills
- Deadline-oriented and an ability to work proficiently under pressure.
- Ability to support busy colleagues with effective and appropriate communications.
- A desire to learn and grow; confidence, energy and dynamism; ability to work with various internal stakeholders and build good relationships.
- Confidence, energy and dynamism with the ability to work with various internal and external stakeholders.
- Open to feedback with the confidence to know how and when to defend writing choices.
- Ability to adapt quickly to changing priorities and thrive in a fast-paced and dynamic environment.
- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- Proven experience in trade marketing, preferably in a fast-paced and competitive industry.
- 5+ years of experience in trade marketing communications and copy writing, 3 of which within the travel and/or conservation tourism sector. Broad knowledge of the safari industry and luxury tourism is a plus.
- Exposure to various marketing channels, both offline and online.

**Interests**:

- A passion for travel, wildlife and a commitment to impact and conservation
- A love for words and expertly crafted copy.

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