Marketing Generalist

2 weeks ago


Sandton, South Africa Performability Recruitment Full time

Purpose of the role

A driven and motivated marketing specialist who can work independently to execute marketing activities that include writing content, conducting industry research, assisting in the development of marketing collateral, digital marketing activities and other related internal marketing activities.

Minimum skills, knowledge required and requirements

3+ years experience working in MarketingDesirable Registrations: Marketing Coordinator MCSA, Marketing Practitioner MPSA and Chartered Marketer CMSABachelor's Degree in Marketing or Digital MarketingStrong written skillsStrong background in marketing proceduresStrong communication skillsExposure to dealing with clientsSolid background in online marketing Content design and managementSales supportEvent management B2B experienceManaged a marketing campaign (e.g. email campaign) from A to ZOwn transport A portfolio showcasing your writing skills

Key performance areas

Develop and implement marketing campaigns to reach the target audience Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimisation, advertising, events planning etc.)Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordinglySupport sales staff by providing sales data, market trends, forecasts, account analyses, and new product informationGather customer and market insights to inform marketing strategies, increase customer conversions, and generate more qualified leadsWork in partnership with marketing suppliers (creative and lead generation) to develop creative briefs and guide creative direction to meet objectives for all marketing and public-facing communications
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