Social Media Associate

2 weeks ago

Cape Town, South Africa AFDA Full time

The social media associate assists the social media specialist in serving the marketing department nationally through social media, as well as all online and mobile/digital platforms and channels with brand representation. They would be responsible for planning and curating social media content, communication with the target market, reporting, and assist with online advertising.

**Key competencies**:
Proficiency and in-depth knowledge of major social media platforms and channels
Proficiency in planning and curating engaging and exciting content for Social Media platforms, particularly Facebook, Instagram and TikTok
Ensuring all content, including text, reels, stories and videos are in line with the existing style and aesthetic of the AFDA brand
Maintaining a high response rate on direct messages, Google Reviews responses, comments on social media posts and online enquiries
Passionate AFDA brand ambassador, reflected in all activities and communication
Excellent verbal and written communication skills (proficient in English)

**Personal attributes**:
Energetic and enthusiastic demeanour
Willingness to adhere to and embody the AFDA values of integrity, reliability, humility, self-discipline and passion
Ability to manage workflow and deadlines to ensure social media content calendar is executed
Ability to work co-operatively in the Branding and Advertising team, as well as with other AFDA staff members

**Roles and responsibilities as per CVPs**:
**Strategy**: Assist with planning brand content calendar and generating content for all SM platforms/channels; research of market analysis for AFDA Brand on new SM platforms
**Student recruitment**: Engage with student queries on all SM platforms and coordinate feedback with recruitment officers; maintaining a minimum of 80% response rate with a high quality standard of communication; engaging with market to communicate and promote all AFDA events
**Systems and reporting**: Systems for follow-up communication and feedback; assist with SM monthly and quarterly statistics.
**Advertising and branding**: Implementation of posts on all SM platforms as per content calendar; curating content for all SM platforms/channels with a particular focus on build-up and coverage of AFDA events; curating and implementation of video content on new and existing SM platforms.
**Communication and relationships**: Planning and establishing relationships with new #HumansofAFDA; engaging with current #HumansofAFDA and key AFDA staff

**Duties**:
As an extension of the core value points, the following duties are expected to be fulfilled:
Ensuring all comments, DMs, and reviews are responded to timeously to maintain a high response rate and excellent customer service
Timeous and effective posting of engaging content
Planning daily stories and content for all social media platforms that require video / images
Curating content during AFDA events; engaging with attendees (to capture / source content) in a friendly and professional manner
Assisting prospective students with enquiries on all AFDA SM platforms/channels
Assist with providing relevant and accurate links, documentation and information to prospective students/parents on all SM platforms & online communication channels
Assist with accurate monthly and quarterly reporting statistics as required by line manager
Maintaining a professional appearance in dress and presentation at all times
Qualifications, skills and experience
Preferable to have a undergraduate degree qualification from AFDA; or related field to marketing and recruitment (AFDA alumni will be given preference)
Minimum to have an higher certificate qualification from AFDA; or related field to marketing and recruitment (AFDA alumni will be given preference)
Experience in running social media marketing and communication campaigns
Customer relations experience is beneficial

**Selection criteria**:
Relevant undergraduate / higher certificate degree (AFDA alumni is favourable)
Six months to two years' social media marketing

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