Influencer Campaign Assistant
1 week ago
Company Description
- MSL_ Group South Africa is a renowned branding and marketing company, using PR led integrated communication and branding strategies.
**Job Description**:
**Campaign management**
- Identify, cultivate and maintain meaningful relationships with a broad spectrum of influencers across Facebook, YouTube, Instagram and other relevant platforms
- Collaborate with the team on all campaigns and activations to ensure alignment for maximum reach and results
- Identify like-minded entities for brand partnerships and collaborations
- Daily monitoring and reporting of competitive intel
- Assist with creative conceptualization of campaigns
- Assist with weekly and monthly campaign report
- Monitoring the digital media news and content environment and demonstrate ability to identify relevant influencer opportunities and risks
- Show excellent communication skills: express ideas and articulate concepts, recommendations, etc. in client or team meetings
- Identify trend topics / events related to clients and suggest ways to participate
- Utilise social listening tools to generate insights and suggest new ideas and tactics
**Digital & Social Media**
- Very strong understanding of social media as whole including development of social content for all main platforms
- A deep understanding of social media dynamics including effective influencer engagement, live tweeting & posting from events, community management as well content schedule creation, management, and deployment
- Effective use of each platform and delivery of appropriate content for each
- Always abreast of social and digital trends to ensure effective approaches to developing content and management of the platforms
- A clear understanding of the social media landscape
- Eager to innovate and try new approaches to improve social media performance across all brands
**Leadership**
- ** **Involvement in strategy development and implementation for the growth of the agency
- Identify and motivate new ways of working, both creatively and operationally
- Involvement in operational issues within MSL
- Thrive in a team-base culture
- Accurately debrief and manage outputs
- Strong ability to relay instruction and manage outputs remotely as well as effectively of team members
**Influencer**
- Influencer engagement and management: Managing and engaging with influencers, this includes but is not limited to admin, day-to-day client service and project management of the influencers
- Influencer outreach and discovery: Creating influencer suggestion lists based on the brief received from client
- Influencer analysis: Conducting brand protect reports in order to establish the influencer fits the brand ideals of the client
- Develop PR influencer-specific strategies to deliver positive corporate and Consumer and social / category growth
- Draft pitches and event / program recaps
- Assist in facilitating weekly and monthly campaign reports
- Tracking all influencer posts including helping to create monthly recaps
- Strengthen influencer relationships through outreach and partnerships
- Day to day content reviews of influencer executions, working closely with our influencer agency partners, and our legal and social teams
- Identify new influencer opportunities, such as event partnerships, up-and-coming influencers, and management platforms
- Scaling our influencer program - including implementing management tools and processes and evolving strategies and approaches for success.
- Routing and management of reviews and approvals through appropriate internal and external channels
- Developing earned influencer relationships and programs that originate in organic and / or paid executions
- Campaign admin and logistic including drafting of influencer contracts, vendor loading and payment processes.
- Social Listening in order to identify online opportunities and to track campaign results.
**Qualifications**:
- Extremely proficient in & Microsoft Office (PowerPoint, Excel, Word)
- Excellent verbal and written communication
- Meticulous attention to detail, resourceful, with a can-do attitude
- Team player who thrives within a dynamic, fast-growing company
- Good time management to meet deadlines and complete deliverables
**Skills**
- Quality: Consistently deliver quality work to MSL standards
- Detail orientated: Execute unwavering attention to detail
- Proactive upskilling: Display basic understanding of content for all clients, your client’s industry, staying abreast of news environment and spotting opportunities for media conversation building
- Time management: Effectively use and manage own time to meet deadlines and help AA/intern (if applicable) to manage time - always inform your team if you are falling behind on a task before it is due.
- Taking initiative: Demonstrate proactive and positive contribution at all times and a self-starter approach
- Research: Demonstrate effective research skills and assimilation of information
- Project management skills:
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