Digital Content Coordinator Cape Union Mart

4 months ago

Cape Town, South Africa Cape Union Mart International Full time

Our Digital Marketing department is in search of a culture and brand fit Digital Content Coordinator to join their team to take ownership of the day-to-day assembly & deployment of all relevant social, mailer, SMS & paid media content for the Cape Union Mart portfolio (which includes K-Way). The role will require the incumbent to work effectively across multiple teams, including some external partners, to proactively seek relevant information in order to effectively support the overarching business objectives & ensure the delivery of world class digital content.

The incumbent needs to take ownership and be responsible for implementing strategies that drive performance across our key digital marketing channels whilst supporting the business objectives: Reach, Traffic, ROAS, and Revenue. Keep up to date with industry best practice, competitor activities and consumer insights, and be skilled in distilling this information into actionable steps to elevate our digital marketing initiatives.

**Key Duties**
- Day-to-day assembly & deployment of required social media (Facebook, Instagram + Twitter), mailer & SMS comms.
- Coordinate small scale digital content productions with the support of both internal & external teams, as and when required.
- Compile monthly content calendars, alongside the broader brand & merchandise teams, to be executed across but not limited to Facebook, Instagram, Mailers & SMS.
- Liaise with external digital agency to ensure delivery of all performance media assets on time and in line with the approved digital media plan.
- Brief all digital content requirements into the design studio in accordance with agreed lead times.
- Work closely with community managers to actively seek out and act on engagement opportunities within our online communities.
- Leverage & incentivize user generated content on our channels through the ideation & execution of competitions, giveaways or potential brand partnerships.
- Proactively coordinate with the brand and eCommerce teams to communicate digital campaign requirements and creative delivery deadlines
- Execute on weekly/monthly reporting to ensure our digital marketing efforts are effectively meeting our key KPIs and interrogate the data to glean insights into future campaign decision making, optimisations and actions
- Take ownership of briefing paid media agency on campaigns and handing over creative assets in time for launch dates as well as effectively communicate campaign durations and key focus areas
- Project manage digital requirements on campaign shoots and production management of digital content on shoot days, drive approval processes through Digital Lead.
- A/B test formats and messaging regularly for ongoing performance elevation with the intention of driving sales and improved ROAS
- Monthly budget tracking and accurate reporting on variances
- Utilise AI tools to effectively streamline your work

**Job Requirements**
- Knowledge, Experience & Qualifications
- At least 2 years’ experience in a similar position
- Matric and related tertiary education in digital content/marketing
- Ability to manage social media platforms (Facebook & Instagram) is essential
- Experience with Salesforce Marketing Cloud is advantageous
- Domain knowledge in retail, online advertising and eCommerce with strong affinity to the Cape Union Mart and K-Way Brands.
- Competencies
- Goal oriented and self-motivated - must be able to work independently with mínimal supervision
- Flexible and adaptable - must enjoy working in a fast-paced and at times challenging environment
- Ability to work and build relationships cross-functionally and with a wide range of individuals with different skill sets
- Strong organizational, interpersonal, and communication skills (written and verbal)
- Strong sense of ownership & responsibility - track record of performance meeting targets & objectives
- ‘Can do’ positive attitude - eager to grow, learn and develop your skills
- Decisive, structured and organised, with a keen eye for detail
- Fast learner with a strong aptitude for systems
- Passionate about social media, digital content, eCommerce and retail.

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