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Social Media Coordinator

6 months ago

Cape Town, South Africa The Content Studio Full time

The purpose of this Social Media Co-ordinator role is to have a specialist in place to create and implement strategies and rollouts to actively and innovatively drive organic social conversation and interactions with Cape Union Mart and K-Way’s social media communities on Facebook, Instagram, and TikTok.
If the words engagement, interaction, community and conversation resonate with your work purpose and expertise, then read on as you could be the expert we’d ideally like to match-make with this role:
“You are the 'Social' in our Social Media team. You're full-heartedly engaged in devising and implementing innovative strategies and content to build loyal and engaged communities on social channels. As the person closest to our communities on social channels, you prioritise research and analysis of the community and of the platforms. You are the go-to analyst of social engagement. You're an avid researcher of our communities and social media channels, sharing and making strategic use of these insights. You're the boss of the social media calendar, ideating inspired engagement strategies and creating and briefing content that pulls the right social levers on the right channels for the best of the brand. You schedule and deploy all social media content, ensuring the sales content dovetails strategically with community-building content.”

**The role includes, but is not limited to**:
Input and implementation towards the social media strategy.
Keeping up to date on any relevant platform developments and innovations (e.g. launch of new platforms or platform updates, AI opportunities, etc.)
Conducting brand and community research, analysis and reporting.
Driving the conceptualistion and development of the monthly and weekly content calendars.
Deploying content across all social media channels.
Mapping out engagement content and briefing content into the creative studio.
Distilling & sharing community insights with key stakeholders within the Group (e.g merchandise, e-commerce & brand teams)
Ideating & managing digitally-led competitions.
You are detail-orientated, committed, reliable, organised, enthusiastic, and curious. You have the longer-term resilience that a social media career requires, so patience, diligence, commitment and responsibility are core characteristics.
Applicants must be willing to commit to the full length of the annual contract. Working hours are 8am to 5pm and overtime may be required where necessary.
Experience, qualifications and competencies
Relevant bachelor's degree or diploma
Proven work experience and references within the social media field.
Retail experience as well as proficiency in using Sprout Social is advantageous.

Domain knowledge in retail, online advertising, and e-commerce with a strong affinity to the Cape Union Mart Brand.
Flexible and adaptable - must enjoy working in a fast-paced and at times challenging environment.