Digital Content Coordinator

2 days ago

Cape Town, South Africa Cape Union Mart Full time

Our Digital Marketing department is in search of a culture and brand fit **Digital Content Coordinator** to join their team to take ownership of the day-to-day assembly & deployment of all relevant social, mailer, SMS & paid media content for the **Cape Union Mart portfolio**. The role will require the incumbent to work effectively across multiple teams, including some external partners, to proactively seek relevant information in order to effectively support the overarching business objectives & ensure the delivery of world class digital content.

**Key Duties**
- Day-to-day assembly & deployment of required social media (Facebook, Instagram + Twitter), mailer & SMS comms.
- Coordinate small scale digital content productions with the support of both internal & external teams, as and when required.
- Compile monthly content calendars, alongside the broader brand & merchandise teams, to be executed across but not limited to Facebook, Instagram, Mailers & SMS.
- Liaise with external digital agency to ensure delivery of all performance media assets on time and in line with the approved digital media plan.
- Brief all digital content requirements into the design studio in accordance with agreed lead times.
- Work closely with community managers to actively seek out and act on engagement opportunities within our online communities.
- Leverage & incentivize user generated content on our channels through the ideation & execution of competitions, giveaways or potential brand partnerships.

**Knowledge, Experience & Qualifications**
- At least 2 years’ experience in a similar position
- Matric and related tertiary education in digital content/marketing
- Ability to manage social media platforms (Facebook & Instagram) is essential
- Experience with Salesforce Marketing Cloud is advantageous
- Domain knowledge in retail, online advertising and eCommerce with strong affinity to the Cape Union Mart Brand.

**Competencies**
- Goal oriented and self-motivated - must be able to work independently with mínimal supervision
- Flexible and adaptable - must enjoy working in a fast-paced and at times challenging environment
- Ability to work and build relationships cross-functionally and with a wide range of individuals with different skill sets
- Strong organizational, interpersonal, and communication skills (written and verbal)
- Strong sense of ownership & responsibility - track record of performance meeting targets & objectives
- ‘Can do’ positive attitude - eager to grow, learn and develop your skills
- Decisive, structured and organised, with a keen eye for detail
- Fast learner with a strong aptitude for systems
- Passionate about social media, digital content, eCommerce and retail.

Detailed Job Requirements

The primary function of this role is to create, assemble & deploy digital content across social media & mailers in such a way that the business can attract and convert new and existing customers as well as grow and inspire our online community through showcasing & promoting the Cape Union Mart lifestyle.

**Key Performance / Focus Areas**

**Content Management & Delivery**
- Plan, create and execute a digital content calendar across social media, mailers & performance media that supports the marketing campaign calendar as well as the merchandise strategy.
- Coordinate small scale digital content productions in collaboration with internal design studio & external vendors, as and when required.
- Work with relevant teams to proactively ensure alignment of the content calendar across all channels on a regular basis and seek out alternative solutions when misalignments occur.
- Communicate all digital content requirements to the design team in the form of detailed creative briefs.
- Proactively manage the daily approval & feedback flow of digital content from studio to management for final sign off.
- Make sure all digital content adheres to industry best practice, is tailored to channel requirements (e.g copy limitations, formatting & layouts, legibility etc.) and free of grammatical errors.
- Ensure timely & accurate delivery of all performance media assets to external agency, in accordance with approved media plan.
- Work with relevant community managers to leverage tactical opportunities to entice customer engagement or proactively address customer demands via social media.

**Channel Management**
- Maintain all social media pages to ensure all links and brand information is accurate, up to date and shoppable (where applicable).
- Support the use & optimisation of all available tools to drive online conversions, personalisation, automation and A/B testing in collaboration with internal support resources.
- Ensure accurate, effective & consistent use of UTM tagging across relevant channels.
- Monitor and take ownership of all relevant digital agency communication via the relevant collaboration platform.

**Performance & Optimisation**
- Monitor and analyze daily, weekly & monthly performance reports and liaise

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