Affiliate Marketing Manager/ Lead

3 weeks ago


Cape Town, South Africa HR Studio Full time

**We're looking for**

An independent, strong-minded team player with experience in planning, executing and managing all aspects of affiliate marketing in the i-gaming / sports betting sector.

**Who are you?**
- You have effective communication
- You have great interpersonal and written skills predominately in English
- You have the ability to multi-task
- You are self-motivated
- You are adaptable and persistent to achieve Sales & Marketing goals
- You have the ability to hit deadlines and produce comprehensive reports for the company

**What's the role?**

**You will be responsible for**:

- Lead and provide overall responsibility for P&L in-country/region.
- Responsible for driving engagement and new traffic in-country by defining requirements, content strategies, search optimization and key features that will increase customer acquisition, with a strong focus on revenue generation.
- Establishes and monitors in real-time an approved list of revenue-generating keywords for each client website and their competitors.
- Works with marketing to monitor and attain insight into search activity across client web properties and competitors.
- Works with marketing in developing link strategies with current and new media partners.
- Regularly reviews backlink profile and ensures backlink health.
- Lead keyword development with Commercial, Marketing and Content teams to execute SEO strategies for in country Web Properties.
- Creating and managing budgets, business plans, marketing plans, and regular in country progress reports, together with any other reporting as required
- Plan, execute, and manage all Sales & Marketing activities for your market, both online and offline, to maximize ROI on marketing and media budgets.
- Create marketing concepts and execute effective marketing campaigns to drive high intent traffic, to generate a return on investment.
- Collaborate with marketing to develop a content plan which includes editorial, video, and advertorial.
- Work with the Operations team in supporting the delivery.
- Collaborate closely with the Conversion Manager in developing and executing a testing roadmap which will optimize players and revenue.
- Work with Sales to ensure we have the best deals which will yield optimal revenue.
- Develop a sync-partnership with our Product, Marketing, Content and Sales teams to deliver relevant, quality-based, and market-focused content.
- Champion the interests of our partners and the company and maximize the channel's potential in-country.
- Responsible for management of Content Coordinator/s in-country.
- Conduct regular and detailed Research & Audit reports for market, customer and competitor analysis in-country.
- Identify and articulate key areas to growth for the company and how we can achieve them.
- Identify and develop key relationships with 3rd parties in-country to drive new opportunities.
- Undertake rigorous pre/post Sales & Marketing initiative analysis to provide campaign.
- ROI, CPA, and key learnings for future activity.

**Boxes to tick**
- Matric
- Relevant qualifications
- Experience in Sales & Marketing in the Gaming industry
- Established within the Gaming Affiliate Network
- Access to key contacts with the Gaming Network in-country
- Knowledgeable understanding of what makes quality content for your market


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