Affiliate Account Manager

4 months ago

Cape Town, South Africa The Red Fox Full time

**The Company**:Bet.co.za

**Role Name**: Affiliate Account Manager

**Location**: Somerset Road, Green Point, Cape Town

**Hours of work**: Monday to Friday 9:00am - 17:00pm

**Role summary**:To grow the company's brand exposure, increase customer acquisition through affiliate marketing channels, and ultimately drive revenue generation.

**Technical Knowledge / Competencies**
- **Affiliate Marketing in Betting**:Familiarity with affiliate marketing programs, tracking mechanisms, and performance analysis for driving customer acquisition through partnerships.
- **Betting Marketing Strategies**:Knowledge of marketing strategies specific to the sports betting industry, including customer acquisition, retention, and loyalty programs.
- **Industry Knowledge**:Strong understanding of the gaming and hospitality industry.
- **Compliance with Advertising and Marketing Regulations**: Understanding of advertising and marketing regulations specific to the iGaming industry, including responsible advertising practices and restrictions on targeting vulnerable individuals.

**Behavioural Competencies**
- **Self-starter**: Proactive, highly motivated, self-disciplined, and driven to achieve goals. A strong internal drive and can take the necessary steps to start and complete tasks independently.
- **Communication**: Possesses excellent communication skills, both verbal and written, to effectively convey expectations, provide feedback, and collaborate with stakeholders at all levels of the organization.
- **Listening**: Active listening, clarity, and adapting communication style to different audiences.
- **Negotiation Skills**: Achieving mutually beneficial outcomes through effective negotiation. Includes active listening, problem-solving, compromise, and finding win-win solutions.
- **Networking and Relationship Building**: Establishing and nurturing professional connections. Includes building rapport, maintaining relationships, and leveraging networks for collaboration or opportunities.
- **Persuasion and Influencing Skills**: Ability to persuade and influence others positively. Includes effective communication, building credibility, and presenting compelling arguments.
- **Analytical Thinking**: Displays strong analytical skills to interpret data, identify trends, and make data-driven decisions to improve quality and performance.
- **Adherence to Policies and Procedures**: Following organizational rules, regulations, and protocols. Includes compliance, attention to detail, and ensuring adherence to standards.
- **Self-Motivation and Drive**: Inner motivation and commitment to achieve personal and professional goals. Includes ambition, resilience, and taking initiative without external pressure.
- **Planning and Organizational Skills**: Developing effective plans, setting goals, and organizing resources. Includes prioritization, time management, and breaking down tasks into manageable steps.

**Daily Responsibilities**:

- New business development - identify new affiliate partnership opportunities and negotiate commercial agreements.
- Communicate with affiliate partners and provide campaign performance recommendations.
- Nurture relationships with affiliate partners.
- Identify and reactivate dormant accounts in the affiliate network.
- Onboard new affiliate partners, provide account support and troubleshooting.
- Monthly reporting of affiliate activity.
- Monthly payment recons, requesting outstanding invoices from partners, submitting payments to the finance team.

**Requirements**:

- 2-4 years experience in Marketing of related field
- Knowledge of online advertising payment models such as CPC, CPM, CPA, Rev-Share.
- Online advertising / media buying experience
- Experience in nurturing business relationships with external partners
- Strong negotiating skills
- Experience in sales, acquisition, account management.
- Knowledge of affiliate program management
- Proficient in MS Excel, Google Sheets
- Keen interest in sports and sports betting.

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