Regional Brand

2 weeks ago

Cape Town, South Africa Transnet Full time

**_ Equity Statement :Preference will be given to suitably qualified Applicants who are members of the_**
**_designated groups in line with the Employment Equity Plan and Targets of the Organisation/Operating_**
**_Division._**

**_ Alternative Application Methods: (Completed Curriculum Vitae to be submitted)_**

Post:
E-mail:
Fax:
before the closing date of the advertisement.

Note: if you have not been contacted within 30 days of the closing date of this advertisement please consider your

We urge all our employees, clients, members of the public and our suppliers to report any kind of fraud or corruption at

**_ Operating Division : Transnet Property_**

**_ Position Title : Regional Brand & Marketing Specialist_**

**_ Employee Group : Permanent_**

**_ Department : Sales & Market_**

**_ Location : Various Locations_**

**_ Reporting To : Regional Marketing Manager_**

**_ Grade Level : F_**

**_ Reference Number : 80000585_**

**_ Position Purpose:_**

Bellville and Gqebhera
- Maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of

products.
- Responsible for adapting a brand strategy for a company's target market.

**_Position outputs:_**
- Develop brand guidelines, and any other material necessary to undertake the execution of the role aligned to Group Brand

Guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.
- Manage the groups social media channels, including Facebook, LinkedIn, Twitter, Instagram, YouTube, and other relevant

platforms
- Keeping social media channels/presence updated and brand focused as well as seeking out new social media

avenues/platforms and ways of connecting with audiences to encourage audience participation
- Google positioning (SEO management) optimize content following search engine optimization (SEO) and pay-per-click

(PPC)
- Training internal teams to increase social media engagement
- Brand management through writing and channelling news and media opportunities
- Updating of Blog/News area on company website in WordPress
- Assist with preparing presentations for Client meetings and Request for Proposals
- Manage follow ups with all proposals sent
- Communicate with agencies and printers, designers, and other business partners (supplier management)
- Manage the CRM database currently HubSpot
- Review survey opportunities, and design, edit, and send surveys in SurveyMonkey
- Tagging posts
- Create dynamic written, graphic, and video content using a variety of editing platforms on Windows and Mac
- Conduct site audits and compile benchmark reports
- Work as part of a team to develop large social media campaigns
- Analyse and report audience information and demographics, and success of existing social media projects

Propose new ideas and concepts for social media content Write and distribute e-newsletters to subscribers using Mail
Chimp
- Manages social media communication
- Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while

analysing, managing, and altering schedules where necessary to optimize visits
- Engage with inhouse and outsourced staff to ensure they are engaging with the media.
- Designing and editing of business cards and digital and physical promotional material, including brochures and flyers, using

platforms including Adobe InDesign and Illustrator
- Work with marketing literature (brochures, press releases etc) to augment the company’s presence in the market
- Help the business increase brand adoption and unification among offices
- Managing internal communications
- Compile presentations using latest skills such as infographics and video opportunities.
- Organise conference/exhibition opportunities and represent the company at trade shows from time to time
- Update the company’s website using WordPress CMS
- Design and write scripts for the company’s live webinars and manage them using the Webinar Jam platform

Design assets for and edit a variety of videos for our different divisions, and upload them to our YouTube channel Create
content for and manage our online relocation portal
**_ Qualifications & Experience:_**
- Senior certificate, BSc/BCom in marketing, business, or relevant field is a strong advantage (College Level marketing,

digital marketing, public relations)
- 3-years’ experience in various forms of Marketing and Communications,
- Motivated to work within a small business enterprise
- Excellent English skills, written and spoken
- Good understanding of office management and marketing principles
- Demonstrable ability to multi-task and adhere to deadlines

**_ Competencies:_**
- Good knowledge of market research techniques and database management.

platforms, Design and Video Editing apps, Online analytics, Google AdWords, PowerPoint, Wordpress, Mailchimp,
Webinarjam (or similar) etc.
- Technology skills,
- Content writing,
- Graphic design,
- Video editing, ca

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