Brand Manager

3 weeks ago

Centurion, South Africa Amka Products Full time

We are a leading manufacturing company and we are looking for an enthusiastic Brand Manager to join our team. If this is you, your first assignment will be to take a relatively small foam bath brand and grow its brand equity and market share.
- MUST HAVE a Degree and Marketing Qualification
- MUST HAVE: 2-3 years experience of Brand Management in FMCG

Key Responsibilities:
To maximize the short
- and long-term sales and profitability of the brand(s) for which he/she is responsible. This is achieved by managing all aspects of the marketing mix effectively in order to maximize the consumer and trade appeal of the brand(s) and build strong and enduring brand equity

The position involves covering niche personal care brands and the potential to grow a mainstream brand
- Responsible for creating and implementing brand marketing strategies, with coaching and oversight by the marketing team and leader
- Responsible for executing plans
- Employ innovation in products and processes in order to achieve a competitive advantage
- Report and analyze brand performance in a clear, concise manner with a focus on action and results
- Brand Strategy: Have an in-depth understanding of the Brand Strategy, and be the major architect of the evolution of the strategy over time. Ensure that the Brand Strategy document is reviewed annually (usually in July), with relevant members of senior management present at the review. Any changes agreed upon at the review meeting must be recorded in an updated Brand Strategy document, using the standard company-approved format, and properly communicated to the relevant parties.
- Brand Plans and Budgets: Following the annual review of the Brand Strategy, the brand plan for the following calendar year must be prepared, using the standard Brand Plan format, and presented to senior management. Once management has approved the Brand Plan in principle, it forms the preliminary basis of the brand's financial budget for the following calendar year. If the final approved budget numbers are different from the Brand Plan, the Brand Plan must be adjusted to reflect the same numbers as the approved budget.
- Manage brands with limited budgets yet develop optimal marketing activities and results
- New Product Launches: Responsible for conceptualizing, motivating, and managing the introduction of new products, line extensions, and product improvements. The standard New Product Launch (NPL) process must be followed in this regard

Essential Skills and Experience:

- Brand Management in an FMCG environment
- Strategic and Analyticfal Thinking
- Creativity
- Branding and design
- Market Research
- Brand Strategy and Development
- Project Management
- Marketing Financials

Personal attributes
- Entrepreneurial
- Marketing and Business Acumen
- Passion for growing brand and market opportunities
- Leadership and Collaboration: Successful able to lead cross-functional teams
- Exceptional Communication
- Flexibility and Adaptability: the brand landscape is constantly evolving
- Sense of Urgency
- Enthusiastic
- Inquisitive
- Outgoing
- Confident

About The Employer

In a recent ranking of South Africa's top 500 companies, the Topco Media Research Foundation recognized Amka as the Best Managed Company in the Personal Products sector

Amka Products (PTY) Ltd is an FMCG Business founded in Pretoria in the 1950's. From the outset Amka has focused on the unique needs and opportunities inherent in Africa's emerging markets. The company specializes in the research development, manufacturing and marketing of products that meet consumer needs in Hair Care, Skin Care, Fragrance and Home care markets in over sixty countries around the world Amka operates from various facilities in Sunderland Ridge, Pretoria.

Employer & Job Benefits
- Medical Aid
- Pension Fund
- Performance Bonus

**Salary**: R25,000.00 - R69,000.00 per month

**Education**:

- Bachelors (required)

**Experience**:

- Brand Manager: 2 years (required)
- FMCG: 2 years (required)

Application Deadline: 2023/08/25
Expected Start Date: 2023/08/01

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