Creative Manager

1 week ago


Centurion, Gauteng, South Africa Brand and Corporate Affairs Full time

Introduction


Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations.

We help people grow their savings, protect what matters to them and invest for the future. We help companies and organisations care for and reward their employees and members.

Through our own network of advisers or via independent brokers and utilising new platforms Momentum Metropolitan provides practical financial solutions for people, communities and businesses.


Role Purpose


The purpose of this role is to be the creative lead responsible for conceptualising, creating, planning and delivering a strategic vision for internal and external stakeholders of Momentum Brand and to lead innovation and creativity for the Marketing team.


Requirements:

  • Marketing or related degree or diploma
  • Relevant creative and design qualification
  • 5 7 years' experience as a creative director
  • 23 years' experience in management
  • Proven track record and portfolio of successful creative campaigns

Duties & Responsibilities

  • Build and drive an innovative environment for the creative team to work within.
  • Take responsibility for the creative philosophy and standard of output across the Design Centre of Excellence.
  • Manage the creative tribes for Momentum.
  • Develop marketing strategies by examining stakeholder objectives, audience insights, planning, scheduling, and completing design and production requirements for marketing and advertising together with the Traffic Manager and Finance & Operations Manager.
  • Creative conceptualisation for advertising and promotional campaigns.
  • Present concepts to the Group Marketing Executive team as well as other stakeholders.
  • Managing the CI of the Momentum Brands.
  • Studio planning including overseeing several projects from start to finish within prescribed SLA's.
  • Manage studio traffic for the Momentum Brand to manage the outputs for the studio.
  • First pass creative evaluation to establish approval on projects prior to them being delivered.
  • Determine project content by reviewing and approving art and copy materials developed by staff.
  • Design and copywriting for Momentum as and when required.
  • Partner with stakeholders to keep them informed and provide creative support.
  • Understand the commercial aspects of the Momentum Marketing department.
  • Improve quality and results by studying, evaluating, and redesigning processes, recommending changes to art, copywriting, and production departments.
  • Enhance department and organisational reputation by establishing innovative solutions and exploring opportunities to add value to the Momentum Brands.
  • Conduct monitoring and evaluation of the brand to understand the brand's equity and marketplace performance.
  • Manage the Momentum tribes and drive ongoing skills development and creative and design approaches.
  • Be fully versed with the latest best practice principles ito creative and design thinking.
  • Take ownership for driving career development.
  • Contribute to the development of area specific budgets to minimise expenditure, in alignment with operational plans.
  • Identify opportunities to enhance cost effectiveness and increase operational efficiency.
  • Provide input into the risk identification processes and communicate recommendations in the appropriate forum.

Competencies
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