Market Research Analyst

3 days ago

Johannesburg, South Africa Wits Commercial Enterprise Full time

Description of Job
To support the Company’s business development team to identify, analyse, and target potential leads for research and consulting projects. To play a key role in gathering market intelligence and analysing data that can be used to match the University’s skills and expertise with market needs, ultimately driving strategic, data-driven decisions.
The market research analyst will primarily have an external market focus, developing a comprehensive understanding of current and potential clients, funders, collaborators and partners. However, another critical role will also involve mapping the areas of expertise,
capabilities, and resources available within the University to ultimately connect Wits researchers to the right opportunities and build the company’s commercial research and consulting project pipeline.
Activities and Responsibilities
Conduct market research to identify potential leads and opportunities for commercial research and consulting projects.
Collect and manage data from various sources including market reports, research publications, and industry databases;
Analyse both quantitative and qualitative data from industry trends, competitor activities, and market conditions to inform business development and marketing strategies using data-driven research.
Utilise data visualisation and analysis tools (e.g., Tableau, Power BI) to generate actionable insights.
Maintain and update databases of potential clients and partners, as well as Wits expertise and resources;
Prepare detailed reports, summaries, and presentations that convey research findings and market insights.
Support the business development team with data-driven insights for client pitches and proposals;
Work closely with cross-functional teams to develop and execute solutions for potential clients, ensuring alignment with institutional goals.
Participate in team meetings to present and discuss research findings
Minimum requirements
A tertiary qualification (NQF 7 / University degree) in business, economics, B.Com marketing, mathematical or statistical sciences, Computational and Applied Mathematics, Information Engineering, or a related field;
At least two years of relevant working experience.
Desirable experience and qualifications
A tertiary qualification (NQF 8 / University Honours degree or higher) in the abovementioned or related fields.
At least two years of market research experience;
Proficiency in data visualisation and analysis tools such as Tableau or Power BI.
Competencies (knowledge, skills, and behaviours)
Understanding/Knowledge of commercial research and consulting;
Strong analytical skills with the ability to translate market data into actionable insights;
Experience with relevant market research tools/databases;
Excellent interpersonal skills and communication skills (written/verbal);
Excellent time management skills and ability to multi-task;
High degree of computer literacy in MS Office Suite;
Ability to work in a team and independently as and when required;
Reporting and presentation skills.

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