Marketing Automation Producer

2 weeks ago

Cape Town, South Africa Clickatell Full time

**We Are Setting The Pace**

Do you have what it takes? There are not many companies that are truly creating the future they imagined and emerging as category creators, we are not imitators and therefore looking for courageous creators Clickatell is changing the way consumer and brands are engaging and ultimately how commerce will get done. We are creating the leading Chat Commerce enabler and we are looking for top, self-motivated talent that wants to have an impact.

We have a collaborative culture in which we dream big and solve complex challenges together in creative ways. We only accept champions who understand the bigger picture, believe in making a difference and are able to connect the dots to achieve big things. In our agile and demanding environment, you will be required to collaborate across cultures and time zones, ask the right questions and take the smart risk.

We call ourselves Champions. Why Champions? We believe it's not only about what we have done, but what we are doing and going to do. The way we do things, matter and influences how we drive our organization forward and deliver solutions to our customers. Watch this space as we blaze a new path while expanding across the globe.

**Purpose**

We're in search of a strong, hands-on Marketing Automation Producer to help develop and execute strategic marketing campaigns for our new packages: Connect, Interact, and Transact. This role is ideal for an individual with experience in lead generation using marketing automation and CRM tools, ideally HubSpot, and Salesforce, to support sales and marketing initiatives. The Marketing Automation Producer understands marketing automation, CRM integrations, analytics, and reporting and enjoys testing and learning to optimize campaigns, customer journeys, personas, segmentation, and lead attribution across systems. The role requires an enthusiastic individual who seeks to make a real impact within the communications space in a fast paced, technology-driven environment.

**We Do The Right Things-Responsibilities of the Role**
- Lead Management: Connect and load lead lists from third-party data sources while ensuring accurate lead source attribution and maintaining data integrity.
- Landing Page Implementation: Manage and optimize landing pages to meet technical requirements, including form submissions, lead progression, and conversion tracking.
- Lead Attribution & Reporting: Accurately assign and track lead attribution across systems, including HubSpot, Google Analytics, Power BI, ad platforms, and Salesforce. Build advance reports to measure success, such as campaign performance and sales team activity (e.g., meetings and demos booked).
- Segmentation & Personalization: Develop and refine segmentation strategies to tailor communication and ensure personalized customer experiences based on interest, ICPs, Geos and industry verticals.
- Lead Scoring & Handover: Design and implement lead scoring model to support qualification and seamless handover between systems and teams.
- Reporting: Building and pulling reports to measure success, including the number of meetings and demos booked for Inside Sales US and ROW teams and Enterprise team.
- Process Improvements: Continuously identify, document, and implement process improvements in marketing automation, lead management, and campaign execution workflows.

**We Are on a Learning Journey-Requirements of the Role**

**Work Experience**
- Marketing Operations Expertise: 5+ years of professional experience, including 2-5+ years in demand generation or marketing operations.
- B2B Technology Focus: Proven experience in B2B technology environments, devising and executing integrated campaigns across multiple platforms.

**Knowledge and Skills**
- Marketing Automation & CRM Proficiency: Advanced knowledge of marketing automation platforms (e.g., HubSpot, Pardot) and CRM systems like Salesforce, including reporting, integrations, and troubleshooting.
- Personalization and Customer Journey Mapping: Skilled in designing and executing personalized customer journeys to enhance engagement and conversion rates.
- Advanced Analytics & Reporting: Deep understanding of campaign tracking, data visualization, and analytics tools like Power BI, with the ability to deliver actionable insights.
- Customer-Centric Strategy: Strong ability to leverage customer data for segmentation, journey mapping, and personalization to improve engagement and conversion rates.
- Technical Aptitude: Advanced ability to troubleshoot technical issues within marketing automation platforms and ensure seamless system integrations.
- Collaboration & Stakeholder Management: Proven experience working cross-functionally with sales, product, customer success and creative teams to align goals and deliver cohesive campaigns.
- Project Management & Multitasking: Exceptional ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
- Content & Asset Mana

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