Area Sales Manager

2 weeks ago

East London, South Africa AVI Limited Full time

**AVI Field Marketing**, a division of AVI Limited, handles the sales and merchandising for the beverages, snacking, and cosmetic business units to ensure improved execution at the store level.

**Line Manager**: Regional Operations Manager

**Job Specification**:
**Key Performance Areas**:

- Monitor store ordering process, stock levels, and returns and take corrective action if required
- Monitor pricing and ensure mandate adherence
- Negotiate promotional activity
- POP implementation and negotiate ad-hoc display and space
- Check-in stock, expiry dates and ensure shelf health standards are maintained
- Address pricing and delivery issues
- Monitor forward share in relation to market share as well as the rate of sale
- Maintain customer and company records
- Complete price surveys timeously
- Update records of all company equipment and assets
- Communicate issues and provide solutions where possible
- Ensure adherence to store policies and procedures at all times
- Monitor and manage Merchandiser / Field Marketer and Sales Representatives' attendance and ensure registers are updated
- Confirm call cycles are followed and communicate changes to customers when needed
- Manage and plan leave for subordinates
- Prepare monthly payroll for HR
- Conduct floor walks with Field marketers, Merchandisers, and Sales Representatives
- Brief staff of all cycle priorities and ensure a clear understanding of objectives
- Develop staff by identifying training needs and providing on-the-job coaching if required
- Keep Regional Operations Manager up to date on conduct issues
- Staff Management in line with company policy and procedures
- Conduct appraisals
- Set targets for subordinates by store by category in line with BU objectives and strategy

**Minimum Requirements**: Experience**:

- At least 3 years of experience in a Sales Supervisor or Sales Manager role required
- Experience within FMCG dealing with major retailers
- Management of people and teams
- Good understanding and implementation of Human Resources and Industrial relations processes and procedures

**Qualifications**:

- Completed Matric
- A completed tertiary qualification (Business/Sales/Marketing/Retail) advantageous

**Additional Requirements**:

- Sound knowledge of the FMCG industry
- A good understanding of the merchandising industry
- Proficiency using Microsoft Office (MS Excel, Word, and PowerPoint)
- Able to present information to various levels in the organization
- ** Valid Driver’s License required**:

- ** Ability to travel essential**

**Competencies**:

- Plan or strategize ahead
- Checking things
- Present and communicate information
- Showing composure
- Optimize business performance
- Manage people and teams
- Deliver customer service Initiate and achieve results
- Build and use key relationships
- Flexible and open to change

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