Digital Creative Director

2 weeks ago

Johannesburg, South Africa Sociocom Full time

We are focused on creating impactful relationships by design between our clients and their customers. We are on a mission to redefine the boundaries of creativity and technology. Our team is at the forefront of crafting innovative digital experiences that captivate, engage, and convert. We're looking for a visionary Creative Director who is as passionate about the art of storytelling as they are about the science of CRM and digital technologies.

**Digital Creative Director**

As our Creative Director, you will lead our creative team (Art Direction, Copy, Concept, and Design), driving the fusion of art and technology to deliver ground-breaking campaigns. Your expertise in CRM, coupled with a solid background in either Art Direction, Design, or Copywriting, will be pivotal in crafting personalized, impactful user experiences across all digital platforms.

**Responsibilities**:

- Leadership: Lead the creative digital team to develop cutting-edge campaigns that blend creative technology, UI/UX, and CRM strategies for impactful user experiences across digital platforms.
- Creative Vision and Brand Cohesion: Uphold a unified creative vision across all digital touchpoints, ensuring content is consistent with the brand identity and resonates with the target audience.
- Cross-functional Collaboration: Work closely with marketing, tech, and data teams to integrate CRM insights into personalized content creation and campaign optimization, enhancing engagement and conversion.
- Culture of Creativity and Continuous Learning: Cultivate an environment that encourages creativity, experimentation, and ongoing professional development among team members.
- Storytelling and Visualization: Craft compelling narratives and visual representations to effectively communicate and present concepts to both internal teams and clients.
- Research and Innovation: Stay at the forefront of creative technology advancements, conducting research, and exploring new tools, platforms, and techniques to enhance the team's capabilities.
- Project Collaboration: Collaborate closely with designers, developers, data planners, strategists, and other team members to ensure seamless integration of ideas, technologies, and artistic elements.
- Client Interaction: Engage in client interactions, actively seeking their input and feedback, while effectively communicating complex creative technology concepts in a clear and relatable manner.
- End-to-end Creative Process Oversight: Oversee the entire creative process, ensuring projects meet the highest standards of quality, and are delivered on time, and within budget, while achieving or surpassing performance goals.

**Requirements**:

- Proven experience as a Creative Director or in a similar creative leadership role, with a portfolio that demonstrates a passion for merging creative with technology.
- Strong background in Art Direction, Design, or Copywriting, with a deep understanding of digital marketing landscapes and CRM strategies.
- Expertise in UI/UX principles, creative technology, and coding basics to guide and critique digital projects.
- Exceptional leadership and communication skills, capable of nurturing talent and fostering a collaborative and innovative work environment.
- Proficiency in Adobe Creative Suite, CRM software, and familiarity with web development languages (HTML, CSS, JavaScript).
- A strategic thinker with the ability to translate marketing objectives into clear creative strategies.
- Bachelor's degree in Design, Advertising, Marketing, Communications, or a related field.

**Software Requirements**:

- Adobe CC
- Ai Tools
- MS Office
- iWork
- Coding experience is a plus
- Animation experience is a plus.

**Offer**:

- Full-time employment
- Local and Global client portfolio
- Attractive package and benefits
- Continuous training
- Career conversations and growth opportunities
- Hybrid Work.

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