Digital Marketing Director: Online Automotive Sales

3 weeks ago

Johannesburg, South Africa Viv Gordon Placements Full time

Looking for a job that will rev your engine? We’ve got just the thing to put you in the driver’s seat A growing online automotive sales platform has a super opportunity for a Digital Marketing Director in Johannesburg’s East Rand (soon moving to Centurion). We are looking for a dynamic, creative, and energetic Digital Marketing Director, who is digitally savvy, to head up and propel their brand. This exciting position will see you driving the development, management, execution, and monitoring of the marketing initiatives. In fact, the company plans to open more retail outlets in the future, extending its reach further.
This role reports into the holding company’s Marketing Director and you will have a Marketing Coordinator/Graphic Designer reporting into you.

**Responsibilities**:

- Facilitate communication and manage all relevant internal and external stakeholders
- Manage, coordinate and implement all brand activities cross-channel (TTL) with internal and external stakeholders
- Maintain the brand image across all channels
- Provide strategic input into the marketing strategy, introduce newness, creativity, and innovation into brand plans
- Coordinate and manage social media content plans and briefs to internal and external stakeholders
- Lead, manage and grow the internal Marketing Manager/Graphic Designer
- Reporting on all KPIs, campaign success and leads on a monthly basis
- Customer and competitor research and analysis
- Identify trends, issues, opportunities for brand growth and development.

**Requirements**:

- Tertiary or higher qualification in marketing, corporate communications, or other relevant fields
- A minimum of 10 years’ digital and marketing experience, particularly with, but not limited to web, social and emerging technologies
- Able to demonstrate a high degree of knowledge across through-the-line marketing efforts including strategy development, brand development, as well as creating innovative marketing strategies that will build the company’s brand, leading to increased revenue, market share, awareness, respect, and relevance among the company’s various stakeholders
- Proven experience in brand development, multi-channel marketing models and execution of marketing strategy, execution, and implementation
- Digital Marketing - leads management, a strong understanding of digital creative channels, digital media channels, reporting
- Strong Project Management skills - able to coordinate multiple activities, handle large scale brand campaign launches, coordinate suppliers
- Relationship management skills - able to work with multiple suppliers, build relationships, manage projects, statuses
- Budget management - managing all financial marketing activities monthly, planning the budget with the Group Marketing Director
- Competent in both B2B and B2C
- To be resourceful and multitask/prioritise work in a fast-paced environment
- To be confident, decisive, and willing to take initiative
- To demonstrate a hands-on approach to all aspects of marketing and communication in the business **(this is critical - even with the senior level of the role, as the business has a very hands-on working style, no matter the level on seniority)**:

- Out-of-the-box thinking and not scared to constructively interrogate a brief/idea/plan and push back in the best interest of the work and brand
- Computer literate
- Good with Excel / Word / PowerPoint
- Digitally savvy
- Able to be office based & to work in Pretoria as the company’s HQ will move in the coming months
- Good verbal communication skills
- Good organisational skills
- Commercial awareness
- Adaptability
- Creativity and innovative thinking
- Good team working skills
- Great written communication skills
- Good numerical & analytical skills
- The ability to work independently
- A high level of attention to detail
- Thick skinned - cannot take things personally
- Lead generation experience
- Go-getter
- Able to present to stakeholders.

City: Johannesburg/Centurion

Country: South Africa

Level of Expertise: Senior

Remuneration: Negotiable

Reference Number: #Kim1004

**Viv Gordon**:
MD & Consultant

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