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Sales Representative

5 months ago

Cape Town, South Africa Summerhill Wines Full time

Job Title: Wine and Spirits Sales Representative

Job Summary:
We are seeking a dynamic and results-oriented Sales Representative to join our team and promote our exceptional portfolio of wines and spirits to a diverse clientele. As a Sales Representative, you will be responsible for building and maintaining strong customer relationships, driving sales growth, and expanding our market presence in the wine and spirits industry. This role offers an exciting opportunity to work with premium products and contribute to the success of our organization.

**Responsibilities**:
1. Sales Generation:

- Develop and implement strategic sales plans to achieve or exceed sales targets for wine and spirits products.
- Identify and pursue new business opportunities, including prospecting and cold-calling potential customers.
- Conduct product presentations and tastings to educate clients on the unique features and qualities of our wines and spirits.
- Recommend suitable products based on customer preferences and provide exceptional customer service throughout the sales process.

2. Account Management:

- Build and maintain strong relationships with existing clients, including wine and spirits retailers, restaurants, bars, and hotels.
- Regularly visit clients to understand their needs, address concerns, and provide ongoing product support.
- Collaborate with customers to develop customized wine and spirits programs, promotions, and events to enhance sales and customer satisfaction.
- Monitor market trends, competitor activities, and customer feedback to identify opportunities for product improvement and business growth.

3. Territory Management:

- Effectively manage assigned sales territory, ensuring comprehensive coverage and maximum market penetration.
- Develop and maintain a detailed understanding of the local market dynamics, including customer preferences, buying patterns, and industry trends.
- Plan and organize sales activities, including client visits, product demonstrations, trade shows, and promotional events.
- Utilize CRM software to track sales activities, manage customer information, and generate accurate sales reports.

4. Product Knowledge and Training:

- Stay updated on industry trends, new product releases, and market developments related to wines and spirits.
- Continuously expand product knowledge to effectively communicate the unique attributes and qualities of our portfolio.
- Conduct training sessions for customers, including staff education and product tastings, to enhance their understanding and selling ability.

Qualifications:

- Proven experience in sales, preferably in the wine and spirits industry.
- Strong passion for wines and spirits, with a deep understanding of different varietals, regions, and production methods.
- Excellent interpersonal and communication skills, with the ability to build and maintain relationships with a diverse range of clients.
- Demonstrated track record of meeting or exceeding sales targets.
- Self-motivated and driven, with the ability to work independently and as part of a team.
- Exceptional negotiation and persuasive selling skills.
- Ability to adapt quickly to changing market conditions and customer preferences.
- Proficient in using CRM software and other sales tools.
- Valid driver's license and willingness to travel within the assigned territory.

Pay: R15,000.00 - R20,000.00 per month

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Wine or Spirits Sales (preferred)