Brand Manager: Acquisitions

3 months ago

Cape Town, South Africa Recruitment Matters Africa Full time

Our client is looking for a Brand Manager to drive new customer acquisition, lead generation and own the go-to-market calendar and campaign creation
to reach and convert new acquisition customer audiences, through deal and lead-gen campaigns across
communication channels.

**Responsibilities**:

- Go to market Acquisition campaigns:

- Plan, implement and measure performance for all go to market campaigns. Mix of supplier led and led deal campaigns, but also business as usual
- Manage deals calendar with Head of marketing (HOM) and Product managers (PM’s)
- Work with PM’s to negotiate supplier deals and marketing investment to support campaigns
- Work closely with Head of product to develop led deals based on previous campaign learnings
- Working closely with the HOM + Online brand manager, create deal campaigns that support the deal and provide all collateral to relevant media channels including online, radio and other
- Strong post campaign reporting
- Lead generation for the sales calls centre:

- Plan, Implement and manage lead capture activity across the following lead genchannels:

- FNO portal leads
- Online paid media campaign leads
- WiFi sponsorship activations
- Open new channels for leads
- Work closely with SCC on conversion performance to deliver best conversion
- Strong post campaign reporting
- Manage post lead capture campaigns, working the leads base to drive conversion
- Support the corporate, reseller and partner sales channel managers
- With collateral (across a range of channels) that drives brand consideration and sales conversion
- Plan and implement localised and mass reach communication driving brand and/ or deal consideration
- Work closely with the FNO marketing teams to ensure share of voice within FNO marketing channels. Look to build strong relationships and negotiate value for
- As required, work closely with the Head of Marketing to implement any mass reach brand campaigns across channels such as TV, radio, outdoor or activations

**Skills**:

- Equally excited by sales and marketing. Commercial marketing role that is driving activity to achieve sales
- Must have managed campaign/ promotional calendars
- Worked with design and agency resources to plan and execute stand out campaigns both for deals and SCC lead capture campaigns
- Understand the consideration and conversion funnel to ensure right message at right time
- Good negotiation skills to achieve max value for
- High action orientation and drive to succeed
- Analytical - using data to guide actions
- Organised, with strong attention to detail demonstrated in both campaign planning and post campaign reporting with accuracy of information essential
- Multi - tasker with the ability to juggle multiple campaigns across channels
- Work well with other teams, as this role is cross functional and will need to build relationship and negotiate best deals
- Takes initiative to solve problems and a self
- starter who has the ability to deliver under pressure
- Be able to operate in fast paced, pressurised situations
- High levels of tech/ connectivity interest are beneficial

**Qualifications**:

- Marketing qualification. Degree or Diploma
- 2 - 4 years within an FMCG or retail brand
- Worked in Retail and/or sales call centre sales channels
- Brand manager or trade marketing manager level
- Acquisition focused roles. Creating demand and converting this to sales

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Diploma (preferred)

**Experience**:

- FMCG or retail: 2 years (preferred)
- Brand Management: 3 years (preferred)

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