Chief Marketing Officer
3 weeks ago
**DESCRIPTION**:
The Chief Marketing Officer will report to the Country General Manager with a dotted line into the Group Chief Digital Officer. The Chief Marketing Officer is the key change agent toward consumer centricity in the country.
**KEY JOB ACCOUNTABILITIES**:
- Drive the transformation of the Country operating model towards more consumer centricity, leading the CMI organization and the Consumer Care teams
- Drive the local implementation of the 20/50/100 strategy: developing the relevant framework, objectives and roadmap on the 3 pillars
- Strategize, streamline and optimize the omnimedia plan in partnership with Brands
- Support Brands in Content, Social and Influence strategy
- Drive the shift towards precision advertising supporting the Brands with campaign design, technologies and partners
- Manage KPIs collection and formalize with Brands the relevant action plans based on data
- Ensure platforms excellence (tagging, localization, consumer 360 view) in partnership with Digital IT
- Streamline digital partners ecosystem and supports Brands with the optimized operating model
- Ensure fishing rules, best implementation at local level both on data and content platforms
- Roll-out the international Upskilling plan in partnership with local HR team and global HR Chief Digital Officer team
- Facilitate Best Practice sharing and animate communities including marketing, general management, digital, communication and sales teams
**TECHNICAL/PROFESSIONAL & PERSONAL COMPETENCIES REQUIRED**:
- Strategizes digital transformation
- Upskills and transmits digital knowledge and mindset
- Drives the change toward brand and consumer centricity
- Leads toward data-driven organization
- Is obsessed with consumer centricity
- Builds audience through relevant content
- Scales consumers and influencers engagement
- Masters digital marketing tactics
- Optimizes omnimedia investments
- Masters analytics and attribution modeling
- Leverages Precision Advertising
- Strategizes e-Commerce acceleration (pure players, retailers and direct)
- Negotiates with the specific levers for online distribution
- Monitors online sell-in and sell-out excellence
- Leads with strong agile project management skills
- Acts as a strategic business partner
**QUALIFICATION REQUIRED**:
- A relevant degree - Marketing
- A minimum of 10 years relevant experience
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.
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