Chief Marketing Officer

2 weeks ago

Johannesburg, Gauteng, South Africa Eduvos Full time

Job Advert Summary:

Edovus is looking to employ the services of a
Chief Marketing Officer / Marketing Director based at our
Midrand or Tyger Valley campus.

Type of appointment:

Permanent employment opportunity

The Position:

To lead the Eduvos Marketing function by generating demand that drives student numbers and grow the Eduvos brand. Creating, communicating and delivering offerings that increase value for customers, clients and business partners. This position will form part of the Eduvos Senior Leadership Team.

Special working conditions:

  • Hybrid working arrangement
  • Will be required to travel to national campuses occasionally

Minimum Requirements:

Minimum qualification:

  • A graduate marketing qualification plus relevant post graduate qualification, preferably a master's degree (or above) in Marketing or an MBA

Experience:

  • At least 10 years marketing management experience
  • At least five years' experience within the Professional Services, Services or Higher Education industry
  • Knowhow and proven experience in running a fullscale inhouse marketing service that is fully integrated with the Sales and Product Development functions

Duties and Responsibilities:

Responsibilities:

As the Chief Marketing Officer / Marketing Director you will be primarily responsible for the following:

Accountability Areas:

  • Operating and Financial results:
  • Accountable for the performance of Marketing including the following:
  • Communications, Brand / brand value and reputation management
  • Customer acquisition and retention
  • Customer experience
  • Digital Marketing
  • Marketing data and analytics
  • Inhouse agency performance
  • Brand performance and sentiment
  • Internal communications
  • Alumni growth and affiliation
  • Public relations
  • Corporate identity and marketing collateral
  • Events
  • Management:
  • Budgets and resource management
  • Strategic measurement and KPI's
  • Marketing strategy implementation, monitoring, control and corrective action
  • Marketing related reporting
  • Crossfunctional collaboration
  • Marketing functional workflow, alignment and communication
  • Marketing function escalations, decisions and problem solving
  • Vendor selection and landscape
  • Drive marketing innovation to lead or respond to market disruption
  • Lead the development of a marketing tech roadmap and capabilities
  • Operational best practices
  • Marketing function operational efficiency and innovation
  • Marketing organisational structure and effectiveness
  • Lead a high performing marketing function:
  • Create a marketing strategy to support business growth and sustainability
  • Brand strategy, values and positioning
  • Connect brand health to experience and business outcomes
  • Contribution to Eduvos strategy and Senior Leadership Team effectiveness
  • Talent acquisition, selection and onboarding
  • Driving high performance within the marketing team through performance management
  • Skill levels training, development and coaching
  • Marketing function culture, climate and change
  • Reward and recognition
  • Stakeholder engagement and communications:
  • Internal and external stakeholder engagement and management / collaboration

Functional and Behavioural Competencies:

Functional competencies:

  • Working knowledge of digital marketing (e.g. paid media, SEO, analytics, UX)
  • Financial management skills
  • Indepth knowledge of creative marketing function
  • Extensive knowledge of the higher education market will be advantageous
  • Competent in using marketing systems (e.g. CRM, web languages and design tools)
  • Knowledge of a wide range of marketing techniques and concepts
  • Welldeveloped presentation skills

Behavioural competencies:

  • Vision and strategy
  • People leadership and development
  • Innovation and change
  • Initiative and responsibility
  • Relations and networking
  • Influence
  • Effective communication (verbal and written)
  • Analysis and judgment / problem solving
  • Systematic approach (planning and organising)
  • Steadiness (emotional tenacity)
  • Business development and bottomline focus

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