Manager Analytics, Insights and Client Journey
3 days ago
Posting Description:
**Manager: Insights and Customer Journey Development**
Are you ready for a challenge? We are hiring
Aon South Africa is recruiting a Manager: Insignts and Customer Journey Development in our Marketing team based in Sandton. This is a hybrid role with the flexibility to work both virtually and from our Sandton office.
The role of the Manager: Insights and Customer Journey Development is to engage in market research, develop and implement systems and processes in order to communicate with leads and customers.
**Aon is in the business of better decisions**
At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.
As an organization, we are united through trust as one inclusive, diverse team, and we are passionate about helping our colleagues and clients succeed.
**What the day will look like**
Develop and implement customer journeys and campaigns to support new business, upsell and cross sell initiatives.
Increase sales by nurturing leads and proving customer loyalty.
Provide input and work closely with Executive Management to develop local market planning, research and development that will help drive the strategic, operational and creative marketing strategies within Aon South Africa.
Conduct qualitative and quantitative market research, analyze market trends and study competitors to develop effective business development strategies.
Manage data with Data & Analytics team - ensuring Aon is recording, tracking and using relevant data to enable prospect and customer segmentation to understand value and target messages appropriately.
Ensuring that data is used to review strategies and drive continuous improvement.
Develop and implement systems and processes for communicating with leads and customers leveraging existing Aon data platforms, third party platforms and database purchases.
Developing and implementing customer journeys to support new business, upsell and cross sell initiatives.
Work with marketing to develop campaigns using marketing automation via digital channels for leads, customers and users such as:
- targeted messages to help them through the buying journey,
- regular newsletters to keep the Aon brand top-of-mind.
Increase sales by nurturing leads and improving customer loyalty to influence growth.
Post campaign analysis to understand success of campaigns and gain findings for future campaigns.
Report on post campaign performance.
**How this opportunity is different**
We are proud to announce that Aon South Africa has been recognised as a Top Employer in South Africa for the sixth consecutive year. Being certified as a Top Employer showcases our dedication to a better world of work through excellent People policies and practices
**Skills and experience that will lead to success**
**Qualifications**
- Be in possession of Grade 12 (matric).
- Bachelor’s degree in Marketing is highly recommended.
- A certificate in Project Management will be an added advantage.
**Knowledge**
- Project management know-how.
- Computer literacy with advanced experience in MS Word and Excel.
**Skills and Attributes**
- Well-developed communication skills.
- Well-developed interpersonal and organisational skills.
- Ability to work in and with teams.
- Well-developed leadership and management skills.
**Experience**
- Have 5 - 8 years’ experience in a similar role.
- Experience in Salesforce Marketing Cloud will be an added advantage.
- Experience in developing strategies, executing strategic and local market planning.
- Experience in campaign and customer journey management
- Experience in project management will be an added advantage.
**How we support our colleagues**
In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working
Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.
Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.
Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status. Aon is committed to a diverse workforce and is an affirmative action employer. Peop
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