Analytics & Insights Specialist

3 months ago


Johannesburg, South Africa Mindshare Full time

Purpose: Analytics and Insights is accountable for ensuring that we are translating business and communication objectives into an actionable and measurable media framework for the client. This role is responsible for analysing trends and data in order to effectively develop both innovative and practical solutions for client.

Insights & Learnings:

- Support the team with the development & presentation of media strategies through:

- Channel evaluation and selection.
- Providing target market insights and recommendations
- Analysing benchmarks and KPIS
- Posting campaign presentations with clear insights and learnings to positively impact future campaigns.
- Monitoring competitive media and spend activity, and delivering key learnings, thus ensuring competitive media strategies.
- Provide ROI opportunities for clients’ e.g., modeling, integration of strategy & implementation learnings.
- Be the custodian of both quantitative and qualitative insight at all stages throughout the strategic planning process.
- Think critically and be discerning about information sources.
- Understand and predict the dynamics of the market and its implications for the client.
- Conduct quarterly media landscape updates & regular media reviews (Competitor analysis and media environment scans)
- Assist in developing, updating, and generating data for Interactive Dashboards.
- Keep up to date in using media measurement tools.
- Analyze website, social media platforms, online stats, trends.
- Interpret digital metrics, for a fast-paced and dynamic television environment.
- Manage online campaigns, reporting and analytics in all digital and social media channels.
- Pull data from Facebook, Twitter, Instagram, Google Analytics and other sources and aggregate results into a proprietary database.
- Monitor activity on an ongoing basis to identify optimization opportunities.
- At least 6 years of through-the-line media experience preferred.
- Minimum of 4 years of experience in media analytics.
- Familiar with online and social media platforms and publishing in a professional environment (i.e. Websites, Facebook, Twitter, YouTube, Instagram, Google Plus, Vine etc.)
- Strong analytical and numeracy abilities required.
- Skilled in industry related research and stats tools.
- A good understanding of SEO and digital marketing.
- Strong up to date understanding of tracking and tagging, attribution modelling, behavioral marketing, database modelling, retargeting, addressability, viewability, brand safety
- Strong organizational skills, multi-tasking capabilities and detail oriented.
- Good understanding of media channels, both digital and traditional
- Problem-solver
- Proven experience using data to generate insights and demonstrate their value to influence business decisions.
- Experience with MarTech, social analytics (listening and native platforms), reporting dashboard technology and digital media whilst strategically focusing on business objectives.
- High attention to detail



  • Johannesburg, South Africa Vodafone Global Enterprise Full time

    Job title : Principal Specialist Analytics & Insights Job Location : Gauteng, Johannesburg Deadline : January 05, 2025 Quick Recommended Links Jobs by Location Job by industries Role Purpose/Business Unit: The Principal Specialist - Advanced Analytics & Insights will lead a team of insights analysts to produce advanced analytics and...


  • Johannesburg, South Africa the Employment Channel Full time

    **Core Requirements** - A degree or equivalent (NQF 7) in Marketing/Advertising or Media Studies. - Minimum of 5 years of experience in a mid-level position within a large Media or Market-related organization. - Own vehicle, valid SA Driving Licence, Ability to travel, own transport. **Qualifications and Skills** - Extensive Market, Consumer, and Research...


  • Johannesburg, South Africa Initiate international Full time

    Are you prepared to elevate your career in the dynamic landscape of B2B marketing? We are actively searching for a talented individual to fill the role of **Insights & Analytics Coordinator **in **Johannesburg**, specializing in Demand Generation. Operating within a suite of products for delivering multi-channel campaigns, we are committed to a...


  • Johannesburg, South Africa Nedbank Full time

    **Job Purpose**Responsibilities**: - Function specific: - Perform client and product analytics to unearth key insights to enhance product knowledge and sales growth to achieve strategic objectives. - Build statistical models and algorithms, plus conduct advanced analytics that add value. - Provide deep and actionable insights through interactive dashboards...

  • Insights Specialist

    6 months ago


    Johannesburg, South Africa Initiate international Full time

    A rapidly expanding B2B Lead Generation company have an exciting new career opportunity for an **Insights Specialist** in **Johannesburg, South Africa**. You will work closely with multiple departments across the business helping ensure a data driven and insight led approach is applied to all stages of the campaign process. You will also be responsible for...


  • Johannesburg, South Africa Procter & Gamble Full time

    Job title : Manager - Analytics and Insights Job Location : Gauteng, Johannesburg Deadline : January 05, 2025 Quick Recommended Links Jobs by Location Job by industries Job Description: Leads and improves analytical programs and presents the results of the business to unit/category/region leaders. Analyzes the variable granular data of...


  • Johannesburg, South Africa Kimberly-Clark Full time

    Insights and Analytics Manager **Main purpose of the role**: Functionally lead & coordinate analytical efforts to provide insights and support to the commercial team aligning with the Analytics and Category Insights lead on key business areas to highlight focus aligned to business/category strategies. - ** Deliver **Executive Insights** & Executive...


  • Johannesburg, Gauteng, South Africa E-Merge Full time

    Job Title: Data Insights SpecialistWe are seeking an experienced Data Insights Specialist to join our team at E-Merge. As a key member of our data analytics department, you will play a critical role in interpreting complex data sets and providing actionable insights to drive business growth.About the Role:Design and develop advanced data visualizations and...

  • Insights Specialist

    4 weeks ago


    Johannesburg, South Africa Jobted ZA C2 Full time

    What You Bring to the Table: - Qualifications: - Postgraduate Degree (Economics, Statistics, Psychology, Marketing, or related fields). - Experience: - 5+ years in research design and execution. - Expertise in quantitative and qualitative research methods. - Proficiency in market research and survey analysis. - Background in financial services...


  • Johannesburg, Gauteng, South Africa Numata Full time

    Job Title: Data Insight SpecialistAbout Us:At Numata, we're committed to empowering our clients through data-driven decision-making. As a Data Insight Specialist, you'll be part of a dynamic team that leverages technology to drive business growth.Salary: $80,000 - $110,000 per annumKey Responsibilities:We're seeking an experienced Data Insight Specialist to...


  • Johannesburg, Gauteng, South Africa Numata Full time

    About the RoleWe are seeking a skilled Data Insights Specialist to join our team at Numata. As a key member of our organization, you will be responsible for leveraging data analytics and automation to drive business growth and improvement.


  • Johannesburg, Gauteng, South Africa Network Recruitment Full time

    At Network Recruitment, we are seeking a skilled Data Insights Specialist to join our team. This is a challenging role that involves analyzing complex data sets and generating business insights to support decision-making across the company.The ideal candidate will have a Bachelor's Degree in Computer Science, Information Systems, Business Analytics, or a...


  • Johannesburg, South Africa Glasshouse Recruiting Full time

    **The main purpose of this position**: Create and execute the vision, strategy and roadmap for the Data, Insights, & Analytics function To ensure the availability and quality of data, insights and analytics within the business is optimised to drive more considered and higher quality decisions Establish a competitive advantage from data, insights and...


  • Johannesburg, South Africa Ad Talent Africa Full time

    **Who are we**:A key player in the food and beverage sector, providing affordable, top-quality products throughout Africa **Who are we looking for **:A talented and experienced Knowledge & Insights Specialist to join our Digital team. **What will you do**: Some of the day-to-day tasks associated with this role include monitoring and analyzing industry...


  • Johannesburg, South Africa PC Staffing Solutions Full time

    **PURPOSE OF THE JOB**: To deliver Domestic and International insights (Leisure, Business Events, Destination Management and Develoment, etc) that will help ensure that the organisation achieve its annual and organisational 5 year strategy and Annual plans. Prepare relavant monthy, quaterly and Annual reports and relavant presentation. **Analyse performance...


  • Johannesburg, South Africa Fempower Personnel Full time

    Our client has an opportunity available for a Data Insights and Analytics Lead to be based in the Parktown area. **Requirements**: - The following degrees would be preferred for the role - Bachelor’s degree in Business Science - Bachelor’s degree in Data Science - Bachelor’s degree in Data Analytics - Bachelor’s degree with Mathematics and/or...


  • Johannesburg, South Africa FirstRand Full time

    Job Description To support and contribute to the overall advancement of strategic Brand, Marketing and Client insights, by providing value added business insights, recommendations and strategic input derived from in-depth data analysis, as well as conducting and analysing high quality, appropriate and cost-efficient marketing research - Data Analysis and...


  • Johannesburg, South Africa FirstRand Full time

    Job Description To support and contribute to the overall advancement of strategic Brand, Marketing and Client insights, by providing value added business insights, recommendations and strategic input derived from in-depth data analysis, as well as conducting and analysing high quality, appropriate and cost-efficient marketing research - Data Analysis and...


  • Johannesburg, Gauteng, South Africa Curiska Full time

    Candidates for the Data Insights and Analytics Expert position must possess exceptional analytical skills and a strong understanding of financial data.The annual salary for this role is approximately R600,000 - R800,000, depending on qualifications and experience.Role DescriptionThis expert will be responsible for analyzing financial data, creating reports,...


  • Johannesburg, South Africa FirstRand Full time

    Job Description To provide value added business insights, recommendations and strategic input derived from in-depth data analysis, as well as conducting and analysing high quality, appropriate and cost-efficient marketing research. To develop, optimize and socialize a voice of the client strategy to drive awareness and a client-focus mindset throughout the...