Marketing CRM Automation Specialist

2 weeks ago


Johannesburg, South Africa Richfield Graduate Institute of Technology Full time

**Responsibilities include**:

- Implement and optimise CRM automation workflows.
- Conduct in-depth customer segmentation analysis.
- Collaborate on designing and executing targeted campaigns.
- Utilize data to track key performance indicators.
- Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement.
- Implement SMS marketing campaigns.
- Measure and improve performance characteristics such as open rate, click-through rates, and content engagement using A/B testing and various other methods.
- Create, deploy and maintain landing pages that promote new offerings and other digital campaign initiatives
- Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects.
- Contribute to the ongoing development of the organisation’s marketing automation platform.

**Website support**:

- Website updates
- Landing page optimization
- Digital event marketing support (setting up webinars)

**Requirements**:

- Business Degree, preferably in Marketing.
- At least 3 year’s experience with Lead Squared or similar CRM platforms.
- Proficiency in utilising marketing automation tools.
- Strong data analysis skills with a focus on key performance indicators.

**Job Types**: Full-time, Part-time



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