Trade Marketer: Export

8 months ago


Roodepoort, South Africa Clover Recruitment Full time

**Job Advert Summary**:
Clover is looking for an experienced Trade Marketer: Export to join the Commercial team. The successful individual will act as the link between Sales, Marketing and Supply Chain to ensure alignment and a focused approach on all projects and business initiatives.

**Minimum Requirements**:

- DEGREE
- Business English: Fluent
- Computer literacy (Intermediate)

**Duties and Responsibilities**:
**Plan and execute the marketing strategy for export countries**
- Coordinate with country agencies to execute the marketing strategy
- Assist with the budget and planning of communication activities (Above the Line - ATL & Below the Line - BTL)
- Assist in the development of the marketing plans for each country
- Monitor execution against plan (campaign monitoring, results and reporting
- Liaise with external suppliers for each of the activities (source suppliers in SA and in country)
- Assist with the preparation launch plan for new countries

**Assist with the brand promotional strategy**
- Evaluate and measure past promotions to determine effectiveness for both brand and pack size offerings
- Understand promotional uplifts and ROI models
- Use learnings to determine promotional price points and frequency of promotions

**Support the export commercial plan**
- Translate Marketing and brand plans into an actionable commercial plan
- Assist in developing the in-store execution strategy against the commercial plan
- Assist in developing the commercial calendar and brand priority grid
- Track and measure execution against plan

**Integrate new products into the Clover portfolio**
- Complete Marketing Consumer Strategy (MCS) wish list and tracking documents for each launch
- Ensure that listing samples, trade presenters and supporting documents are in place
- Assist with the launch KPIs with the relevant departments, distribution targets, in-store support, secondary & promotional support, launch volumes
- Track and feedback on launch performance

**Participate in the demand planning and forecasting process**
- Attend regular meetings with Demand Planning team to review forecast
- Ensure promotional activity and in-store activity are integrated into the forecast


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