Customer Marketing Manager
3 months ago
**Job Advert Summary**:
Clover is looking for an experienced Customer Marketing Manager to develop brand strategies which are fully integrated with customer and company strategy driven by a understanding of the shopper by channel. Translate of the business strategy into a commercial argumement, which can be executed in the trading environment.
**Minimum Requirements**:
- Degree (Marketing Management)
- Business English: Fluent
- Computer literacy (Advanced)
- Experience in working with senior management
**Duties and Responsibilities**:
**Develop trade stories to implement promotional and product launch strategy as well as broad business projects and objectives**
- Integrate customer and business activities aiding in developing promotional and product launch strategies
- Responsible for guidance on 12 month rolling promotional calendar, ensuring profitability and break-even analysis
- Lead promotional planning grids across channels and alignment of marketing activities
- Create selling stories for the trade
- Facilitate JBP's between Clover and customer, including growth driver strategies to deliver on oragnisation objectives
**Develop pricing and growth strategy**
- Deliver a pricing strategy linked to volume and value rationale
- Develop price adjustment rationale
- Understand the mix implication on business profitability
- Develop a model which accommodates price, discount frequency, standard costs and GM expectations
- Facilitate the selection an optimal product mix providing a return to the customer and business
- Determine size and growth options to validate cost of serving the market
**Engage in cross functional internal business interactions**
- Align BU's, Marketing and Commercial Development activities considering brand objectives
- Participate in the development of consumer plans/customer marketing plans in line with growth for the respective channels
- Utilise category management to further improve profitability and market share of brands
- Coordinate price increase implementations
**Manage point of sale requirements**
- Develop clearly articulated point of sale requirements by channel
- Evaluate and select POP media
- Translate shopper insights into point of sale requirements
- Develop a clear understanding of shopper behaviour across the categories
**Category management**
- Use category management to further improve profitability and market share of brands
- Develop a deep understanding of category definitions and growth drivers, in order to effectively communicate with customers and key stakeholders to effect change
- Meet shopper needs through segmentation of products into segments and formats according to the shopper decision tree
- Set a standard/target for the business to stive toward, taking into account customer strategies
Set clear, realistic briefs for the execution team to implement based on outcomes from customer engagements
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