Marketing & Content Manager

5 months ago

Johannesburg, South Africa SRN Group Full time

You will be driving the marketing activity for the business.
- Expected to consider all channels but have expertise in Content strategy (including curation, creation and coordination of content across media types).
- Well versed in Social Media engagement with an ability to adapt respond
- Aware of trends and able to respond and create material in a relevant way for the brand/business.

**Generate awareness and drive interest continuously by ensuring the preparation and scheduling of compelling content across external communications.**

Looking for someone (with):

- Get the job one and done-right mentality
- Not afraid to take the bull by the horns
- Self motivated
- Comfortable to chase feedback/approvals and response
- Good with numbers, aptitude to oversee and manage relevant budgets (as related to spend/recons etc)
- 4 years + experience working in Digital Marketing/Social Media marketing
- Open minded
- happy to get involved
- Happy to collaborate and brainstorm.
- Takes initiative.
- Strong command of the English language (good grammar and spelling, eye for detail.)

**In this role**:

- Inform a marketing plan/execute on strategy that may have been developed
- Create content
- posts, content calendar creation and roll out
- Basic (quality) copy
- Demonstrate value to the business in allocating budget to images/shoots
- Ability to ideate, come up with concepts and generate/inspire thinking.

**Nice to have**:
Simple videography and editing ability (work/brief with videographers& photographers when needed)

**Experience**
- Completed qualification in Social Media/Google/digital Marketing (ideally also qualification in Marketing/Brand management)
- ** Ideally **completed Google AdWords certification (and experience working with AdWords)
- Understanding of Marketing strategy and ability to consider audiences
- Understanding of relevance & selection of appropriate Social media platforms for the relevant audience

**Preferred expertise**:

- Proficient in Instagram, LinkedIn, YouTube, Facebook Business, TikTok etc
- Ability to build awareness & influence
- Understanding of influencers (micro and nano influencers)
- Spontaneous events & partnerships (budget for established influencers thru attendance at event or brand/product collaboration)
- Good knowledge of Digital Advertising including but not limited to Social, understanding of SEO and PPC
- Advantageous: experience working with Data & Analytics (as related to Social Media efforts/campaigns)

**Other areas of focus**
- Key messaging and respect Strat guidelines
- Agency meetings
- manage, feedback and monitor
- Be at events, engage with clients (B2C and B2B)
- Tastings
- Consider/obtain client testimonials as well as internal testimonials/team member endorsements/success stories
- Propose original/interesting ways of compiling these (video, audio, etc with graphics) and share on the appropriate platforms/channels.
- Liaise/work with other agencies
- Uphold the integrity of the brand and ensure all brand comms are in line with the CI.
- Experience in managing comms and several communities/Groups or Pages on appropriate Social Media platforms
- Highly resourceful in gaining an understanding of the Social media platform potential and restrictions.
- Capture the creativity and craft of the business
- Proven track record - 2 years experience in leading Content efforts for a brand/business

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