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Digital Platform Strategist

2 months ago

Cape Town, South Africa Pepkor Full time

**POSITION: DIGITAL PLATFORM STRATEGIST**

**DEPARTMENT DIGITAL: PEPKOR CORPORATE**

**PURPOSE OF THE JOB**
Do you have a passion for advertising and the digital environment? Are you someone who prefers to communicate via Twitter because phone calls are just so 2001? Then you might just be the right fit for the PEPKOR Digital Platform Strategist.
Assisting with the development of internal systems, processes and development of competencies to ensure Pepkor is at the forefront with regards to leveraging all appropriate digital platforms relevant to its diverse customer base.

**KEY RESPONSIBILITIES**:

- Develop robust, measurable strategies that will support Pepkor Brands objectives
- Evaluate and recommend best of breed solutions to meet Pepkor brand objectives, always ensuring the best value for money
- Ensuring that all activities are measured appropriately ensuring the best ROI
- Understand brand objectives and determine the relevant KPIs and methods for measuring these objectives
- Assist in setting up the tracking and monitoring of paid and organic digital activities using the appropriate digital measurement tools to ensure effectiveness and ROI are fully measured
- Analyse and report on the performance of all paid and organic digital activity, identifying insights and recommendations for the continued improvements of social activities
- Assist in the creation of automated ongoing reporting for digital activities allowing clients to continually see and understand the performance and impact of digital
- Create performance specific presentations for non-technical stakeholders and attend regular meetings to present findings and recommendations to educate and address strategic imperatives
- Coordinate and collaborate with social and digital media teams across the companies to produce regular reports and updates for clients
- Identify growth opportunities to improve the execution and performance of social across both paid and organic
- Manage implementation of activities between marketing/agencies and technical

teams to deliver identified opportunities and to ensure all activities are measured
- Contribute to strategic projects that will help the business bridge the online-offline gap, meeting the unique circumstances affecting our Pepkor customers
- Work with our retailers on their digital journey from ideation to reality, framing problems and scaling solutions to maximize outcomes through digital transformation
- Deliver world class digital experiences for our retail customers across all the relevant platforms
- Contribute to the continued improvement of digital performance in the appropriate digital platforms
- Assist the digital transformation office in its efforts to drive digital adoption within the business
- Drive the adoption of new digital solutions, where appropriate, that will enhance value for both the retailers and the customers
- Drive the efforts to build digital capability within the business that will help the retailers achieve faster results

**JOB INCUMBENT REQUIREMENTS**
- 5+ years’ work experience with at least 3 years in digital analytics. Google Analytics /Adwords certification is an advantage
- Background in social and digital analysis, working with data across paid, owned and earned media touch points either from agency or online publisher environment
- Hands on knowledge of social analysis tools and platforms such as Meltwater,

Brandseye, Facebook Analytics, Twitter Analytics, or similar tools
- Familiarity with digital measurement tools such as, Google 360 or Google Analytics
- Experience conducting brand tracking and conversion analysis
- Numerate thinker with the ability to present findings to non-technical audience, bringing insights to life through engaging presentations
- Excellent communications skills, with the ability to interpret analysis or results and communicate to senior stakeholders

**CLOSING DATE: Friday, 18 August 2023**

Pepkor strives for equal opportunity in terms of its employment equity guidelines

Ability to commute/relocate:

- Cape Town, Western Cape 7493: Reliably commute or planning to relocate before starting work (required)

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