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Digital Marketing Strategist

4 months ago

Cape Town, Western Cape, South Africa Bar Keeper Full time
Digital Marketing Strategist

Experience:

  • Digital Marketing diploma or equivalent: 2 years (Nonnegotiable)
  • 2 years' experience preferred
  • Confident knowledge of the Meta and Google campaign setup and performance analysis environments
  • Proficiency in Google Ads management
  • Proficiency in Google Analytics
  • Intuitive understanding of the digital marketing
  • Ability to share your technical insights with clarity and mínimal jargon
  • Must be excellent at content writing
  • Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly

Your responsibilities will include

  • Develop and implement innovative search media strategies to achieve business goals.
  • Planning the annual media budget
  • Ensuring profitability of search and PMax campaigns, within your planned budgets
  • Collaborating with our suppliers marketing team to recommend the most impactful ad types, channels and audiences for campaigns
  • Accurate setup of Meta campaigns according to the approved plan
  • Tracking and continual optimisation of live campaigns
  • Track and analyze social media metrics to measure the success of campaigns and identify areas for improvement.
  • Suggestions & improvements to our website home page
  • Continuous research into the digital media landscape, identifying new channels and opportunities to experiment in, seeking improved impact and metrics with new and existing audiences
  • Position is hybrid, so will need to come into the office 1 or 2 per week.

Job Type:

  • Temp to perm
  • Contract length: 6 months

To apply:

  • Current Salary
  • Salary expectation