Digital Content Strategist

6 months ago

Cape Town, South Africa Green Park Ltd. Full time

**Content Strategist**

**Johannesburg or Cape Town., South Africa.**

**Full time, starting on a 6-12 months contract.**

**Starting in May 2022**

**About Greenpark**

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.

As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

We are looking for an experienced Content Strategist to join Green Park Content. Working in a small team, you will have experience in cross-channel publishing, concepting and creating content, and strong skills within content strategy to build a creative and data-led piece of work that meets the needs of the audience and our clients.

**Responsibilities**:

- Working closely with our Senior Content Strategist on all the below responsibilities, reporting into them.
- Conduct thorough research to inform the content offering of our clients, including but not limited to desk research, interviews, surveys, and using data insights tools.
- Create and inform the user journeys of our projects.
- Use both creative and data to inform the content types, formats and platforms that will be most suitable for our client’s needs and their audiences.
- Maintain and further develop our internal ways of working for creating content excellence and sharing your knowledge to train team members cross the business.
- Collaborate with our internal teams to deliver on the strategic needs of new and existing clients.
- Create and inform content publishing workflows for our clients.
- Set guidelines for the editorial tone, style, and voice of all content, as well as create governance documents for clients where appropriate.
- Help create taxonomies and metadata frameworks for grouping and tagging content.
- Conduct thorough content audits.
- Conducting social listening and interpret data to inform web and social strategies.
- Writing and editing editorial content, as required.

**Requirements**:

- Minimum 3-5 years’ as content strategy or in mid-weight content roles with a broad understanding of consumer habits, channels and touchpoints.
- Ideally have a variety of experience across categories and industries, such as food and drink, lifestyle, health and wellness, beauty and consumer goods.
- A deep understand of channel purpose, appropriate content formats and best practices to meet audience and channel needs.
- Comfortable conducting consumer research (whether desk research, interviews or through insights tools)
- A sound understanding of SEO and KPIs based on organic traffic success. Knowledge of Google Analytics / Adwords tools.
- A sound understanding of social platforms and their role in publishing.
- Experience concepting and creating content (editorial, image/video, and social).
- Experience creating user journeys informed by consumer and SEO insights.
- Ideal but not essential, have a working understanding of how UX/I influences the content and the user perception of a website.

**You must be**:

- An entrepreneurial self-starter who is excited about building major projects from the bottom-up.
- Hands-on; willing to get involved with every stage of the content creation process.
- An inspiring mentor to your team.
- Comfortable working within a global company and liaising across different time zones.

**Benefits**:

- 25 days of holidays per year
- Additional time off (e.g. Birthday, Christmas break, etc - on top of your holiday allowance)
- Private Pension and Healthcare Insurance
- Free Eye Tests and company contribution towards glasses where required.
- Longevity Rewards - bonuses for continuing to building your career within GP
- Referral Bonus Scheme - Receive a bonus for a successful referral for one of our open roles
- Social Events - join us for our major annual social events: Spring, Summer, Halloween and Christmas parties
- Enhanced maternity/paternity leave allowances
- Spotlight Awards (monthly prizes to be won) and more

Pay: R400 000,00 - R700 000,00 per year

Application Question(s):

- Are you legally authorized to work in South Africa?
- What is your current notice period? (in weeks)
- What are your salary expectations? (in ZAR per year)

**Experience**:

- Digital Content Strategy: 3 years (preferred)

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