Product Owner

2 days ago

Bellville, South Africa Sanlam Full time

Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of agility and constant deployment, we believe in learning fast, learning cheap and learning forward. Our aim is to provide a work environment where knowledge workers can accelerate the development of their ideas and bring innovation to market, at the same time provide compelling career and development proposition that will enable them to realise their dreams.- Position overview- This is an exciting opportunity for a passionate Product Owner to join a dynamic team within Sanlam Rewards & Loyalty's coalition program. You will be the champion for building a best-in-class rewards experience for Wellness, Life & Health (WLH) products, leveraging behavioral science to incentivize healthy habits and achieve positive outcomes for both Sanlam and the coalition.**What will you do?**

**Rewards Strategy & Design**:

- Develop a compelling rewards program for WLH products within the coalition program, aligned with Sanlam's business objectives and partner offerings.
- Utilise behavioral science principles to understand coalition customer motivations and design targeted reward structures that incentivise desired behaviors (e.g., gym memberships, health screenings, preventive health measures).
- Analyse competitor rewards programs and identify opportunities for differentiation within the coalition program.
- Design a tiered rewards program with engaging benefits that cater to different customer segments within the coalition customer base.

**Rewards Program Management**:

- Own the entire lifecycle of the WLH rewards program, from ideation to launch, ongoing optimization, and performance measurement.
- Manage the rewards program backlog, prioritise features, and ensure alignment with overall program goals, customer needs, and Sanlam's strategic objectives.
- Collaborate with cross-functional teams (e.g., Marketing, IT, Risk) to develop, launch, and maintain the program infrastructure and user experience.
- Track key performance indicators (KPIs) such as program participation, redemption rates, customer satisfaction, and impact on key metrics (e.g., health outcomes, policy renewals).
- Analyse data to identify areas for improvement and iterate on the program to maximise its effectiveness in driving desired behaviors and achieving positive outcomes.

**Customer Journey & Experience Optimisation**:

- Map the customer journey for WLH products within the coalition program, focusing on identifying and addressing pain points related to earning rewards, redeeming benefits, and overall program engagement.
- Collaborate with cross-functional teams to streamline the customer experience and ensure a seamless rewards redemption process.
- Develop communication strategies to effectively explain program benefits, promote healthy behaviors, and motivate customer engagement.

**Coalition Partner Collaboration**:

- Build strong relationships with coalition partners to understand their customer segments and explore potential synergies for integrated rewards experiences focused on wellness and health.
- Identify co-branded rewards opportunities with coalition partners to enhance the value proposition for both Sanlam and partner customers within the WLH product category.
- Collaborate with partners to ensure seamless integration of rewards programs and streamlined redemption processes for coalition customers seeking WLH products.

**Business Enablement & Cross-Selling**:

- Work closely with Sanlam's Wellness, Life & Health businesses to ensure the rewards program aligns with their product offerings, customer needs, and overall business strategies.
- Develop strategies and initiatives to leverage the program to drive cross-selling of WLH products within the coalition customer base, promoting a holistic approach to health and well-being.

**What will make you successful in this role?**
- Experience working with coalition programs or loyalty initiatives.
- Knowledge of the South African healthcare and wellness landscape.
- Experience using data visualization tools to communicate insights effectively.
- Passionate about improving health outcomes and creating rewards programs that drive positive behavior change towards well-being.
- Strong analytical thinker with a keen understanding of customer motivations and health behavior patterns.
- Highly motivated and self-directed with excellent problem-solving skills.
- Collaborative team player with a strong focus on achieving results through innovative rewards program design and implementation.
- Qualifications and Experience- Degree or Diploma with 10 years relevant experience in product management, with a focus on customer rewards and loyalty program

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