Marketing Content Specialist

7 months ago

Cape Town, South Africa IQbusiness South Africa Full time

IQbusiness is seeking to employ a marketing specialist to join a team working from our offices in the Northern Suburbs of Cape Town.

The Job's Mission: to create relevant and impactful marketing and sales content to attract, engage and acquire a clearly defined and understood target audience - to help drive various programs and services.

Specifically, manage and create marketing and sales content for open programs.

**Key Accountabilities**
- Develop breakthrough, innovative editorial content, storytelling and messaging that attract and convert interested prospects into customers
- Own and develop key content, messages and differentiators for IMD educational programs and services
- Reflect IMD Vision, Values and Strategic Direction in marketing and sales materials
- Adapt the voice of IMD Faculty and client engagement team to assure that messaging matches customer needs accurately
- Work with program marketing, communications, multimedia, direct marketing and client engagement teams to develop content strategies and collateral to reach existing and win new customers.

**Key Activities**

For each program, define the tone, the voice. Own and create marketing & sales content assets to support the sales of IMD’s entire portfolio of open programs

Tasks could include:

- Development of marketing and advertising messages
- Sales support documents for client engagement team
- Websites and landing page creation and update
- Program brochures
- SEA, SEO, social media messaging
- Support nurture campaigns where needed
- Video storyboarding, briefing, messaging, interviewing and editing
- Ad-hoc writing and proofing requests

**Education**
- Master degree (preferably) in marketing or communications
- Advanced courses/training in story-telling, creative writing, digital content creation, or sales/marketing copywriting would be an asset

**Experience**
- Minimum 10 years’ experience in copywriting/editing, including writing for the web (essential)
- Minimum 5 years’ experience in print production, preferably as an editor/project manager (essential)
- Minimum 5 years’ experience in marketing/sales communications (essential)
- Experience with web content management systems, preferably 1-2 years (essential)

**Competencies and skills**
- English mother tongue. French an asset
- Highly proficient copywriting, editing and proofreading skills in English
- Thinking out of the box, brings new, innovative and creative ideas
- Strong organization and project management skills: meets deadlines; able to manage multiple different projects at the same time
- Fast, efficient, but also good with details
- Highly business aware: service
- and customer-oriented; diplomatic; politically aware; professional in all dealings with internal and external IMD stakeholders; puts internal customers first; reacts quickly to requests and “issues”
- Common sense and solution oriented: finds easy solutions, simplifies processes, and comes with recommendations, not problems
- Works independently; highly motivated; proactive; self-starter; team player; creative and innovative
- Must understand business issues

**Who we are**:
Our purpose is to grow people, grow business and grow Africa.

**What is in it for you**:
At IQbusiness, we prioritise work-life balance and offer attractive salary packages with generous employee benefits. Our offices are conveniently located in both Johannesburg and Cape Town, ensuring ease even during challenging times like load shedding. We foster a workplace culture that values flexibility and supports your personal needs. Moreover, our diverse talent pool provides many opportunities for growth and development through meaningful interactions with your colleagues. Join us and experience the best of both worlds: a fulfilling career and a fulfilling life outside of work.

**How do we recruit?**

At IQbusiness, we take a refreshingly straightforward approach to recruitment. We passionately believe that feedback is the backbone of improvement, so we avoid dragging out the process unnecessarily.

Here is a sneak peek at the steps involved once you have sent us your resume:

- First, we will dive into your CV, delving into your background, interests, passions, and tech prowess. If you are a shining star that aligns with our needs, congratulations You will swiftly move on to step two.
- This stage involves meeting one of our charismatic hiring managers who will assess your skills and, just as importantly, your compatibility with our vibrant culture.
- If you emerge victorious from this encounter, a thrilling challenge awaits you—an online assessment to prove your mettle. But wait, there is more You will also mingle with more of our extraordinary team members.
- Once these delightful encounters conclude, we get down to business with employment checks—references, credit history, criminal records, and even the rarefied world of fraud. Once you have successfully navigated these hurdles, voila
- We eagerly extend to y

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