Content Marketing Specialist @ Cocoroco

4 days ago

Cape Town, South Africa 5CA Full time

**Impact**:
We’ve seen how much talent is out there in the world. Talent that hasn’t been able to showcase what they can do. Often, only because of their background or their location. On the other hand, we see businesses struggling to find talent. Part of growing a business entails offering customer support in multiple languages. We believe the War on Talent is just a matter of a local market mismatch; this is why we started **Cocoroco**.

So, we‘re turning the world into everyone’s domestic talent circle with our online talent marketplace for remote customer service work. Matching supply and demand without geographic or payroll challenges. A platform that brings it all together.

**Cocoroco **works for you.

**The Job**:
The **Content Marketing Specialist** will be a key storyteller, ready to promote Cocoroco through all forms of digital media; from writing well-researched blog posts and engaging social media copy to coming up with ideas for visual materials.

Our Content Marketing Specialist will also help plan and execute Cocoroco’s social media strategy, including producing and closely monitoring and reporting on content performance. This individual is charged with writing and posting social media messaging as well as requesting and adapting multimedia assets for use across a variety of digital platforms by partnering with the rest of the marketing team.

**Responsibilities**:

- Research and write SEO-rich content including blog posts, whitepapers, video scripts, social media posts/campaigns, and newsletters, as needed
- Proof and edit content across channels to ensure consistency in style and tone as well as alignment with our brand
- Optimize existing content for search engine visibility
- Participate in creative development and brainstorming of visual content
- Establish and manage Cocoroco’s LinkedIn, Instagram, and Facebook pages in order to optimize reach and traffic
- Track social media content analytics and generate reports and presentations
- Participate in developing and managing end-to-end content campaigns across channels

**Requirements**:

- 3+ years of experience working in content development/copywriting and social media management
- Good knowledge of SEO techniques for content production
- Solid knowledge of B2B and B2C content marketing strategies and frameworks
- Strong storytelling, editing and writing skills across a broad range of formats (social media, blog posts, video scripts, etc.)
- Ability to interpret content style guides and brand voice, and to be able to write in a variety of styles depending on the campaign and the branding strategy
- Experience creating content for social media campaigns on major platforms, including Facebook, Twitter, Instagram and LinkedIn.
- Data-driven: able to retrieve and interpret analytics data from tools such as Google Analytics, Google Search Console, and SEMRush
- Native-level English writing skills
- Self-motivated, adaptable, detail oriented

**We offer**:

- An international, inclusive company culture;
- Work in a fully remote position where you set your own work and limits;
- An inspiring environment of brilliant, fun, and creative professionals;
- Continuous learning and growth opportunities beyond your field of expertise.

**About us**

5CA a remote-first CX company working with passionate agents from all around the world. Founded in 1998, we represent some of the biggest names in gaming and tech and level up their customer and player experience.

Our community is full of digital natives and gamers that troubleshoot with care for the brands they love, from home, in their languages. We work with people from all cultures and backgrounds, and champion diversity and inclusion in all that we do.

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