Content Specialist

2 weeks ago

Cape Town, South Africa LRI Invest Full time

Description

Content Specialist

Role location: Cape Town, Mowbray

Department: Marketing

Employment Type: Fixed Term - 10 months.

The role and key responsibilities:

- Content planning and approvals
- Manage the thought-leadership content schedule
- Ensure social media content meets the requirements outlined in the brief submitted by stakeholders
- Manage content approvals from our sport sponsorship stakeholders
- Develop website content briefs with stakeholders and oversee the approval workflow
- Engage the operations and analytics teams about what content works and align with content strategy
- Support the Content Manager with ensuring content requests are managed through agreed content SLAs
- Content creation
- Support in the content creation process across a variety of channels, coordinating closely with the Content Manager and Head of Content
- Attend local industry events and post live to social media, while also capturing content for post event blogs
- Capture stakeholder feedback in drafted content
- Perform proof-reading and ensure all content is in accordance with our tone of voice guidelines
- Research credible references for content
- Work with the SEO manager to ensure content is in line with strategy and gains maximum exposure
- Work with external agencies as required on content production, briefings, and proofing
- Support our web-bot initiative by working with our vendor to update bot copy as required
- Repurpose existing content to maximise content value and longevity - finding ways to update it, and/or turn it into new forms of content such as infographics etc.
- Provide ad-hoc support to the broader marketing team in developing and delivering effective content
- Content delivery
- Upload thought-leadership content to our websites
- Ensure content is produced in a timely manner and meet deadlines
- Upload thought-leadership content to our internal channels

Skills required:

- A min 7 years in a content or communications role - preferably within financial services
- Demonstrable ability to write engaging and well-structured copy
- Excellent writing skills and attention to detail
- You will need experience in and a passion for creating content, both written and visual, that supports our brand awareness and lead generation efforts
- Degree educated - ideally in English, business, communications, marketing, or journalism
- Exceptional written and verbal communications skills, with excellent levels of English
- Able to manage multiple tasks in a fast-paced environment.
- Ability to think creatively
- Ability to delve into technical content and translate it into engaging and thought-provoking messages
- Excellent interpersonal skills and an ability to build strong relationships across geographies and levels
- Highly organised and able to work in a fast-paced environment
- An interest in financial services
- Experience in Microsoft office tools is a must-have

What you will get in return:

- A high level of visibility within a large organisation on an upwards trajectory
- The ability to define marketing processes to drive innovation and have a tangible impact on the business
- Be part of a dynamic and fast-paced team that makes a genuine impact on revenue and sales pipeline.
- Exposure to all aspects of the business, cross-jurisdiction and to working with senior management directly.
- Opportunity to work with a diverse, agile, and global marketing team.
- The opportunity to innovate, instil discipline in brand activities, and really make a difference.

Reporting structure

The Content Specialist will report to the Head of Content.

Additional information:
We measure our success as a business, not only by delivering great products and services and continually increasing our assets under administration and market share, but also by how we positively impact people, society and the planet.

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