Health Marketing Manager-performance Marketing

2 weeks ago


Sandton, South Africa Discovery Ltd. Full time

**Business Unit**:Marketing**Function**:Marketing Management**Date**:6 Mar 2024**Discovery - Marketing**

**Marketing Manager - Health**

**About Discovery**
- Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.**About the role**
- Discovery Health is the leading medical scheme administrator in South Africa, providing administration and managed care services to over 3.3 million beneficiaries. We provide administrative and managed care services to Discovery Health Medical Scheme, South Africa’s largest open medical scheme, as well as 18 restricted medical schemes on behalf of leading corporate clients.- Our team is responsible for marketing strategies that support the Discovery Health business and Discovery Health Medical Scheme including:
- Driving new business growth for Discovery Health Medical Scheme
- Increasing and maintaining our brand lift scores - by innovating on campaigns to drive brand love
- Promotion of the value-added services Discovery Health offers members of the schemes we administer.
- Developing strategic campaigns across all demographic groups

**Key Purpose**
- To create brand and communication solutions that enable business to meet their objectives by:
- Driving and defining the implementation of brand and communication strategy and solutions.
- Interfacing with senior business stakeholders to define and co-ordinate brand or communication strategy.
- Understanding the impact of that strategy across business.

**Areas of responsibility may include but not limited to**
- Unpack complex business needs and to provide creative solutions considering all stakeholders
- To create integrated solutions which are consistent across all brands/ businesses and communities, and which meet best practice principles
- To ensure that solutions are in line with Discovery marketing model
- Develop people through coaching (as required)
- Manage a budget
- Build and maintain relationships with key business stakeholders, both at a strategic and operational level
- Develop creative growth strategies for digital marketing - plan execute, measure & experiment with conversion and remarketing tests
- Plan, develop and execute digital paid advertising campaign strategies, including creative approach, audiences, messaging, and budget across Facebook and Instagram as well as other digital advertising channels
- Optimise always-on campaigns with targets, goals and conversion code, as well as tracking for maximum ROI
- Compile reports on digital campaign performance including insights on reasons for fluctuations and provide regular insights to business
- Seek and manage online advertising opportunities
- Suggest and implement new features to develop brand awareness and Brand love for Discovery Health
- Conduct market research and competitor analysis
- Manage invoices for digital advertising suppliers to ensure they are paid
- Test a campaign using benchmarks to determine if worth pursuing further or using a different strategy
- Understanding of the full marketing funnel

**Competencies**
- Be able to translate campaign objectives into a creative brief, review creative outputs and get approval
- Be able to monitor and analyse existing campaigns that are not working and make the necessary changes to get results
- Must have high attention to detail
- Must work closely with business and external suppliers
- Be proactive in identifying new marketing opportunities and develop strategies
- Work within a budget
- Be able to collate, analyse and deliver regular reports of campaign results and measure ROI of campaigns
- Great organisational and multitasking skills
- Excellent management, negotiation, listening and communication skills

**Education and Experience**
- Minimum 3-year undergraduate
- Post graduate qualification in marketing is preferable
- Relevant industry qualification
- Minimum of two years of experience in digital advertising campaign management managing Facebook and Instagram campaigns. Google Ads and programmatic display advantageous
- Minimum of 5 years’ experience in Marketing or Communication (overall)
- Experience in compiling campaign strategies, reviewing creative briefs for campaigns
- Basic reporting skills
- Advantageous Skills:
- Facebook Blueprint certified
- Google Ads certified
- Experience with Google Analytics
- Experience with Smartly.io
- Experience with the Google Display & Video 360 suite
- Experience with native advertising / premium buying
- Experience in direct marketing copywriting
- EMPLOYMENT EQUITY
The Company’s approved Empl


  • Marketing Manager

    4 weeks ago


    Sandton, South Africa Green Marble Recruitment Consultants Full time

    **Marketing Manager** Calling all Marketing Managers with a love for sports! A well-established Retailer based in Sandton is looking for an experience professional with proven success in leading corporate marketing and communication strategies in the Retail industry. We are looking for an expert in the technical, conceptual, and content development of...

  • Marketing Manager

    2 weeks ago


    Sandton, South Africa Armstrong Appointments Full time

    PURPOSE/MAIN JOB FUNCTION Our client is looking for a dynamic and driven Solutions & Partner Marketing Manager with a strong grasp of SME marketing, channel marketing expertise, and proven campaign management skills. This role will collaborate closely with the Head of Marketing, the broader marketing team, and key stakeholders across the organisation to...

  • Marketing Manager

    2 weeks ago


    Sandton, South Africa Armstrong Appointments Full time

    PURPOSE/MAIN JOB FUNCTIONOur client is looking for a dynamic and driven Solutions & Partner Marketing Manager with a strong grasp of SME marketing, channel marketing expertise, and proven campaign management skills.This role will collaborate closely with the Head of Marketing, the broader marketing team, and key stakeholders across the organisation to...

  • Marketing Manager

    2 weeks ago


    Sandton, South Africa Adzuna ZA B C2 Full time

    PURPOSE/MAIN JOB FUNCTIONOur client is looking for a dynamic and driven Solutions & Partner Marketing Manager with a strong grasp of SME marketing, channel marketing expertise, and proven campaign management skills.This role will collaborate closely with the Head of Marketing, the broader marketing team, and key stakeholders across the organisation to...


  • Sandton, South Africa Amdec Group Full time

    **Welcome to Melrose Arch** Melrose Arch is a vibrant and cosmopolitan mixed-use precinct in the affluent northern suburbs of Johannesburg, much loved by locals, domestic visitors, and tourists alike. It is also a privately owned and professionally managed new urban precinct built on Smart City principles, offering convenience, physical security,...


  • Sandton, South Africa Ovations Group Full time

    Are you a dynamic and experienced marketing executive looking for a challenging role in the vibrant world of real estate? Our client in the Property sector is seeking a talented individual to join their team as a Senior Marketing Manager. In this role, you will play a key part in developing, managing, and executing marketing, branding, and public relations...

  • Marketing Manager

    4 weeks ago


    Sandton, South Africa Datonomy Solutions Full time

    Job Purpose Support the formulation of marketing strategy and the annual marketing plan and manage and effect the implementation of the marketing plan with the objective of influencing targeted consumers or businesses to choose the company's products and services and to achieve specific measurable business and marketing objectives. Job...

  • Marketing Coordinator

    4 weeks ago


    Sandton, South Africa Evergreen Lifestyle Villages (Pty) Ltd Full time

    **Welcome to Melrose Arch** Melrose Arch is a vibrant and cosmopolitan mixed-use precinct in the affluent northern suburbs of Johannesburg, much loved by locals, domestic visitors, and tourists alike. It is also a privately owned and professionally managed new urban precinct built on Smart City principles, offering convenience, physical security,...

  • Marketing Manager

    6 days ago


    Sandton, South Africa Lexdan Full time

    Lexdan is assisting a consumer goods company with their search for a Marketing Manager, based in Sandton. The Marketing Manager role requires: - drive branding, have responsibility for budget of department - strategic planning, aligning plan to company goals - business development, executing company operating plan - analysis of market research reports -...


  • Sandton, South Africa Health Solutions Full time

    **Introduction** - Momentum Health Solutions (MHS), an entity of Momentum Metropolitan Holdings delivers sustainable, integrated health and wellness solutions that meet the needs of clients in the different segments and maximise lifetime client value. We build and maintain a culture of innovation and create value through unique insights into how to achieve...

  • Marketing Manager

    3 weeks ago


    Sandton, South Africa Hello Group Recruitment Full time

    We are seeking a highly skilled and experienced Digital Marketing and Social Media Guru to join our team. As our Social Media Guru, you will be responsible for developing and implementing effective digital marketing strategies, globally, you will be managing social media platforms, and driving brand awareness and engagement. The ideal candidate should have a...


  • Sandton, South Africa Discovery Ltd. Full time

    **Business Unit**:Marketing**Function**:Marketing Management**Date**:15-May-2023**Discovery - Marketing** **Marketing and Campaigns Manager - Digital Marketing** **About Discovery** - Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support...


  • Sandton, South Africa Core Group Full time

    **About Nintendo**: Nintendo is a global leader in the gaming industry, known for creating iconic gaming experiences loved by millions around the world. With a rich history spanning decades, Nintendo continues to innovate and delight gamers with its hardware, software, and accessories. We are seeking a skilled and dynamic Marketing Campaign Coordinator to...

  • Marketing Officer

    4 weeks ago


    Sandton, South Africa TD Markets Full time

    **Responsibilities**: - Contribute to the successful offline and online marketing campaigns - Experiment with a variety of organic and paid acquisition channels like content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis - Assisting in creation and copywriting of campaigns...


  • Sandton, South Africa Guardrisk Full time

    **Introduction** Servicing of Admed’s existing binder and cell arrangements as well as driving new business within existing and new binder and cell arrangements. **Role Purpose** Management of the administrators in the marketing team in a manner to achieve optimal performance, productivity and client centricity. **Requirements**: - Matric -...

  • Marketing Head

    7 days ago


    Sandton, South Africa The Change Lab Full time

    **JOB TITLE**: Marketing Head **REPORTING TO**: Managing Director **DEPARTMENT**: Marketing **JOB SUMMARY**: As the Marketing Head at the company Group, your role is to lead strategic marketing initiatives to enhance brand visibility, engage audiences, and drive revenue growth. You will collaborate with Sales teams to integrate Street Pole Ads into client...

  • Marketing Generalist

    2 weeks ago


    Sandton, South Africa Performability Recruitment Full time

    Purpose of the role A driven and motivated marketing specialist who can work independently to execute marketing activities that include writing content, conducting industry research, assisting in the development of marketing collateral, digital marketing activities and other related internal marketing activities. Minimum skills, knowledge required and...


  • Sandton, South Africa Performability Recruitment Full time

    Purpose of the roleA driven and motivated marketing specialist who can work independently to execute marketing activities that include writing content, conducting industry research, assisting in the development of marketing collateral, brand management digital marketing activities and other related internal marketing activities.Minimum skills, knowledge...

  • Marketing Generalist

    2 weeks ago


    Sandton, South Africa Performability Recruitment Full time

    Purpose of the roleA driven and motivated marketing specialist who can work independently to execute marketing activities that include writing content, conducting industry research, assisting in the development of marketing collateral, digital marketing activities and other related internal marketing activities.Minimum skills, knowledge required and...

  • Digital Marketer

    4 weeks ago


    Sandton, South Africa Futurelink Global Recruitment Full time

    **Introduction** Our Pharmaceutical client, based in Sandton, is looking for a Digital Marketer to join their team. **Duties & Responsibilities** - Design - define digital marketing strategy for company brands, meeting category/brand business goals and objectives - Plan and execute all digital marketing campaigns (POE media planning) including web,...