Chinese-speaking Growth Lead

2 weeks ago

Gauteng, South Africa Citiview Recruitment Services Full time

**Job Title**: Chinese-Speaking Growth Lead (Crypto Marketing/Growth)

**Location**: South Africa (Remote/Flexible)

**Job Type**: Full-time

**Company Overview**:
We are an innovative and fast-growing company in the cryptocurrency and blockchain space. Our mission is to empower global users with accessible, secure, and decentralized financial solutions. As we expand our reach in South Africa and other emerging markets, we are seeking a dynamic and results-driven **Growth Lead** to help us execute high-impact marketing and growth strategies. If you are passionate about cryptocurrency, fluent in Mandarin or Cantonese, and have experience leading growth initiatives in digital marketing, we want to hear from you.

**Job Overview**:
As the **Chinese-Speaking Growth Lead**, you will be responsible for spearheading our marketing, growth, and user acquisition strategies in South Africa, with a strong emphasis on the Chinese-speaking community and market. This role will require a blend of strategic thinking, data-driven decision-making, and hands-on execution to drive growth in a competitive and rapidly-evolving crypto landscape. You will work closely with global teams, local influencers, and crypto communities to increase brand awareness, user engagement, and adoption of our platform.

**Key Responsibilities**:

- **Growth Strategy Development**: Design and implement scalable growth strategies to drive user acquisition, engagement, and retention across South Africa, with a focus on Chinese-speaking users and communities.
- **Market Research & Segmentation**: Conduct in-depth market research to understand the local crypto ecosystem, identify user segments, and analyze trends within the Chinese-speaking demographic in South Africa.
- **Performance Marketing**: Lead performance-driven campaigns across digital channels (social media, SEM, display ads, etc.) to acquire and nurture leads. Optimize campaigns for maximum ROI and user conversion.
- **Partnerships & Community Building**: Develop and manage strategic partnerships with local influencers, crypto communities, and other stakeholders to enhance brand presence and foster long-term relationships.
- **Data Analysis & Reporting**: Use data analytics and user feedback to measure the effectiveness of marketing initiatives. Provide regular performance reports and actionable insights to senior leadership.
- **Content Creation & Localization**: Collaborate with the content team to create relevant, culturally-tailored content and promotional materials targeting Chinese-speaking audiences in South Africa.
- **Brand Positioning & Awareness**: Promote the company's unique value propositions and educate users on the benefits of decentralized finance (DeFi), NFTs, and other blockchain technologies.
- **User Engagement & Retention**: Design and implement retention strategies to ensure active user participation, increasing user lifetime value through targeted campaigns, community engagement, and educational initiatives.
- **Cross-Functional Collaboration**: Work closely with product, sales, and customer support teams to align on business goals, product launches, and user feedback.

**Qualifications**:

- **Language Proficiency**: Fluent in **Mandarin or Cantonese** (both written and spoken) and **English**. Knowledge of other South African languages is a plus.
- **Experience**: 3+ years of experience in growth marketing, digital marketing, or user acquisition, preferably in the cryptocurrency, fintech, or tech industry.
- **Crypto Knowledge**: Strong understanding of blockchain technology, cryptocurrency markets, DeFi, NFTs, and the overall crypto ecosystem.
- **Data-Driven Mindset**: Proficient in using analytics tools (Google Analytics, Mixpanel, etc.) to drive decisions and optimize campaigns. Strong understanding of KPIs and performance metrics.
- **Proven Track Record**: Demonstrated ability to design and execute successful marketing strategies that result in tangible growth (user base, revenue, etc.).
- **Digital Marketing Skills**: Expertise in SEO, SEM, social media marketing, paid advertising, and content marketing. Experience with platforms like WeChat, Weibo, TikTok, and other Chinese digital channels is a plus.
- **Problem-Solving**: Strong analytical and problem-solving skills with the ability to adjust strategies based on data and market feedback.
- **Cultural Understanding**: Deep understanding of the cultural and behavioral patterns of Chinese-speaking users, especially within the South African context.

**Desirable Traits**:

- **Self-Starter**: Ability to work independently, take initiative, and manage multiple projects in a fast-paced environment.
- **Creative**: A creative mindset that brings fresh, innovative ideas to growth and marketing campaigns.
- **Collaborative**: Ability to work cross-functionally with diverse teams, both locally and globally.
- **Passionate**: Strong passion for the crypto industry, blockchain technology, and the vision of decentraliz

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