Chinese-speaking Growth Lead

1 month ago

Gauteng, South Africa Citiview Recruitment Services Full time

**Job Title**: Chinese-Speaking Growth Lead (Crypto Marketing/Growth)

**Location**: South Africa (Remote/Flexible)

**Job Type**: Full-time

**Company Overview**:
We are an innovative and fast-growing company in the cryptocurrency and blockchain space. Our mission is to empower global users with accessible, secure, and decentralized financial solutions. As we expand our reach in South Africa and other emerging markets, we are seeking a dynamic and results-driven **Growth Lead** to help us execute high-impact marketing and growth strategies. If you are passionate about cryptocurrency, fluent in Mandarin or Cantonese, and have experience leading growth initiatives in digital marketing, we want to hear from you.

**Job Overview**:
As the **Chinese-Speaking Growth Lead**, you will be responsible for spearheading our marketing, growth, and user acquisition strategies in South Africa, with a strong emphasis on the Chinese-speaking community and market. This role will require a blend of strategic thinking, data-driven decision-making, and hands-on execution to drive growth in a competitive and rapidly-evolving crypto landscape. You will work closely with global teams, local influencers, and crypto communities to increase brand awareness, user engagement, and adoption of our platform.

**Key Responsibilities**:

- **Growth Strategy Development**: Design and implement scalable growth strategies to drive user acquisition, engagement, and retention across South Africa, with a focus on Chinese-speaking users and communities.
- **Market Research & Segmentation**: Conduct in-depth market research to understand the local crypto ecosystem, identify user segments, and analyze trends within the Chinese-speaking demographic in South Africa.
- **Performance Marketing**: Lead performance-driven campaigns across digital channels (social media, SEM, display ads, etc.) to acquire and nurture leads. Optimize campaigns for maximum ROI and user conversion.
- **Partnerships & Community Building**: Develop and manage strategic partnerships with local influencers, crypto communities, and other stakeholders to enhance brand presence and foster long-term relationships.
- **Data Analysis & Reporting**: Use data analytics and user feedback to measure the effectiveness of marketing initiatives. Provide regular performance reports and actionable insights to senior leadership.
- **Content Creation & Localization**: Collaborate with the content team to create relevant, culturally-tailored content and promotional materials targeting Chinese-speaking audiences in South Africa.
- **Brand Positioning & Awareness**: Promote the company's unique value propositions and educate users on the benefits of decentralized finance (DeFi), NFTs, and other blockchain technologies.
- **User Engagement & Retention**: Design and implement retention strategies to ensure active user participation, increasing user lifetime value through targeted campaigns, community engagement, and educational initiatives.
- **Cross-Functional Collaboration**: Work closely with product, sales, and customer support teams to align on business goals, product launches, and user feedback.

**Qualifications**:

- **Language Proficiency**: Fluent in **Mandarin or Cantonese** (both written and spoken) and **English**. Knowledge of other South African languages is a plus.
- **Experience**: 3+ years of experience in growth marketing, digital marketing, or user acquisition, preferably in the cryptocurrency, fintech, or tech industry.
- **Crypto Knowledge**: Strong understanding of blockchain technology, cryptocurrency markets, DeFi, NFTs, and the overall crypto ecosystem.
- **Data-Driven Mindset**: Proficient in using analytics tools (Google Analytics, Mixpanel, etc.) to drive decisions and optimize campaigns. Strong understanding of KPIs and performance metrics.
- **Proven Track Record**: Demonstrated ability to design and execute successful marketing strategies that result in tangible growth (user base, revenue, etc.).
- **Digital Marketing Skills**: Expertise in SEO, SEM, social media marketing, paid advertising, and content marketing. Experience with platforms like WeChat, Weibo, TikTok, and other Chinese digital channels is a plus.
- **Problem-Solving**: Strong analytical and problem-solving skills with the ability to adjust strategies based on data and market feedback.
- **Cultural Understanding**: Deep understanding of the cultural and behavioral patterns of Chinese-speaking users, especially within the South African context.

**Desirable Traits**:

- **Self-Starter**: Ability to work independently, take initiative, and manage multiple projects in a fast-paced environment.
- **Creative**: A creative mindset that brings fresh, innovative ideas to growth and marketing campaigns.
- **Collaborative**: Ability to work cross-functionally with diverse teams, both locally and globally.
- **Passionate**: Strong passion for the crypto industry, blockchain technology, and the vision of decentraliz

  • Back Office Manager

    3 weeks ago

    Gauteng, South Africa The Global Talent Co. Full time

    **Back Office Manager (German-Speaking)**: **Full-time, Remote** **About Us**: At** The Global Talent Co.,** we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals. You will join a...

  • Growth Marketing Manager

    1 month ago

    Gauteng, South Africa The Global Talent Co. Full time

    **GROWTH MARKETING MANAGER**: **Full-time (40-Hours Per Week), Remote (CET times)** **About Us**: At** The Global Talent Co.,** we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing...

  • Sales Marketer

    4 months ago

    Gauteng, South Africa The Global Talent Co. Full time

    **Sales Marketer (Growth Hacker)**: **40 hrs per week - Remote** **About Us**: At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals. This role is with a...

  • Growth Marketing Manager

    2 months ago

    Gauteng, South Africa The Global Talent Co. Full time

    **GROWTH MARKETING MANAGER**: **Full-time (40-Hours Per Week), Remote (CET times)** **About Us**: At** The Global Talent Co.,** we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing...

  • Team Lead

    7 months ago

    Gauteng, South Africa Percepta South Africa Full time

    *** Responsible for the daily operation and productivity of team / overall centre and ensures smooth and successful operation. Leads the German General Enquiry Centre to provide the best possible service. Coordinates work, provides guidance and support to the Senior Advisor/Deputy Team Leader and manages performance using Percepta coaching and performance...

  • B2b Lead Generation Consultant

    6 months ago

    Gauteng, South Africa Vulcan Recruit Full time

    **Position: Customer Success Consultant (Fintech Industry)** To provide sales and marketing support in building a pipeline of leads to meet the organisation’s revenue growth targets and business objectives. Responsible for generating leads through various multi-channel marketing tactics This role plays a crucial part in the early stages of the sales...

  • Sales Development Representative

    1 day ago

    Gauteng, South Africa TRAILD PTY LTD Full time

    **TRAILD: Who are we?** TRAILD is a high-growth SaaS company that Streamlines, Automates and Protects Accounts Payable. Just as your bank provides always on risk protection for your credit card, TRAILD provides a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes. Our specialised Accounts Payable...

  • Outbound Lead Generation Specialist

    4 days ago

    Gauteng, South Africa Talent Sam Full time

    Our client is seeking a highly skilled and motivated Outbound Lead Generation Specialist to drive revenue growth and grow their membership. You will be responsible for initiating and nurturing conversations with new potential clients, recouping and re-setting leads, and driving $1M in new business revenue annually. **Responsibilities** - Qualify leads from...

  • Sales Development Representative Team Lead

    2 months ago

    Gauteng, South Africa Vulcan Recruit Full time

    Job Title: Sales Development Representative Team Lead Location: Johannesburg **Salary**:R30 000 - R35 000 **_Company Overview: _** Our client is a world-leading service provider in VAT recovery, focusing on local and international VAT recovery while offering a comprehensive outsourced service that enhances clients' financial performance through VAT...

  • Sales Development Representative

    3 months ago

    Gauteng, South Africa TRAILD PTY LTD Full time

    **About the job** **TRAILD: Who are we?** TRAILD is a high-growth SaaS company that Streamlines, Automates and Protects Accounts Payable. Just as your bank provides always on risk protection for your credit card, TRAILD provides a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes. Our specialised...

  • Lead Generation Specialist

    4 months ago

    Gauteng, South Africa The Global Talent Co. Full time

    **Lead Generation Specialist**: **Full-time (40-Hours Per Week), Remote** **About Us**: At** The Global Talent Co.,** we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals. This role...

  • Sales Operations Analyst

    3 months ago

    Gauteng, South Africa TRAILD PTY LTD Full time

    **TRAILD**: Who are we? TRAILD is a dynamic, fast-growing SaaS company that streamlines, automates and protects Accounts Payable. Just as your bank provides always on risk protection for your credit card, TRAILD provides a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes. Our specialised Accounts...

  • Project Lead: Schools Marketing

    4 months ago

    Gauteng, South Africa Curro Holdings Ltd Full time

    **At Curro,** **we care.**: **Project Lead: Schools Marketing**: **Curro Head Office** **Vacancy Reference: 21681**: Be the backbone of Curro's success! We're seeking experienced non-teaching professionals to support our educational mission. If you thrive in a fast-paced environment and love contributing to learner growth, you’re who we’re looking...

  • Sales Development Representative

    2 months ago

    Gauteng, South Africa The Global Talent Co. Full time

    **Sales Development Representative (German-speaker)**: **Full-time, Remote** **About Us**: At **The Global Talent Co.**, we provide incredible opportunities for the top 5% of global marketers. Join our team and become our employee, gaining access to high-paying salaries, stable employment, and the chance to work with cutting-edge tech companies in Europe...

  • Hotel Sales Executive- Corporate

    3 months ago

    Gauteng, South Africa HotelJobs.co.za Full time

    Seeking Hospitality Sales Executives (Government and corporate) for JHB ( Midrand, Pretoria, Kempton Park Areas) for a Hotel Group **Job description** Responsible for all sales activities, from lead generation through close in an assigned territory and sector. (National). Develops and implements agreed upon Sales Plan which will meet both personal and...

  • Solutions Architect, Migration

    4 months ago

    Gauteng, South Africa Amazon Web Services South Africa Pvt Ltd Full time

    Experience within specific technology domain areas (e.g. software development, cloud computing, systems engineering, infrastructure, security, networking, data & analytics). - Experience in IT development or implementation/consulting in the software or Internet industries As a Migration & Modernisation Specialist Solutions Architect at AWS, you’ll build...

  • Russian Translator

    2 months ago

    Gauteng, South Africa SGS Full time

    **Company Description** SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 97,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world. - Performs Russian language translation and interpretation...

  • IT Administrator

    1 month ago

    Gauteng, South Africa TRAILD PTY LTD Full time

    **TRAILD**: Who are we? TRAILD is a dynamic, fast-growing SaaS company that streamlines, automates and protects Accounts Payable. Just as your bank provides always on risk protection for your credit card, TRAILD provides a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes. Our specialised Accounts...

  • Field Sales Agent

    6 months ago

    Gauteng, South Africa SHIMBA MARKETING AND DISTRIBUTION Full time

    **Position: Field Sales Agent Location:South African** **Company: Shimba Marketing and Distribution job Summary: As a Field Sales Agent (FSA) at Shimba Marketing and Distribution, you will be responsible for promoting and selling our products to traders in the specified townships. You will be required to meet daily targets for store visits, order...

  • Field Sales Agent

    6 months ago

    Gauteng, South Africa SHIMBA MARKETING AND DISTRIBUTION Full time

    **Position: Field Sales Agent Location:Pretoria** **Company: Shimba Marketing and Distribution job Summary: As a Field Sales Agent (FSA) at Shimba Marketing and Distribution, you will be responsible for promoting and selling our products to traders in the specified townships. You will be required to meet daily targets for store visits, order generation, and...