Job Description: National Trainer and Rdm: Guerlain

3 weeks ago

Johannesburg, South Africa Prestige Cosmetics Group Full time

**Job Description: National Trainer and RDM: Guerlain**

**Position**:National Trainer and RDM

**Division** :Fragrances & Beaute

**Reporting to** :Regional Sales Manager

**Employee Type** :Permanent

**Location** :Johannesburg

**Purpose of the Role**

To implement and manage a nationally defined brand training strategy, that caters for all stakeholders of the brand (Beauty Consultants, Customers, Sales, HR, Marketing, Retailers, and Brand Principals).

This is in conjunction with managing a defined business portfolio in a designated region. The scope would include general retail and inventory systems management, staff management and financial management of the portfolio. The required result is to improve retail competencies whilst entrenching the philosophy, requirements and ethics of the Brand, maintain positive sales growths; and manage costs and expenses.

**Duties & Responsibilities**
- 1._ _**Strategic Training Implementation**_
- Development and implementation of effective training strategies across all platforms (online, classroom, on the job coaching) which enhance the Brand’s ability to deliver high quality product knowledge and excellent customer service.
- Ensure the training plan is aligned with the brand strategy for South Africa. This includes developing and executing all levels of training: training materials, selling techniques and specific events, promotions and workshops for Beauty Consultants and other stakeholders
- Ensure the training strategy enables and supports the brand to achieve the annual set budget.
- Develop and implement digital training across LMS, online training, etc.
- Ensure the development of focused, disciplined, loyal BCs with customer service as a key pillar, and develops a team who maintains a consistently high level of product knowledge.
- Work in collaboration with Sales and Marketing to drive and execute overall business strategy.
- Ensure educating and coaching of in-store teams to increase overall retail sales and customer growth on counter.
- Actively implement, drive and monitor CRM programs together with Marketing and Sales teams. (to be included in basic training schools)
- Organise and execute well planned customer events and workshops and monitor the effectiveness on an on-going basis to drive sales - every second month.
- Responsible for organizing the yearly national conference as well as international trainers or make-up artist events that the brand may host.
- Manage all enquiries concerning the technical aspects of the products.
- 2._ _**Business Performance**_
- Achieve positive sales growths monthly and annually, through the development and implementation of “sell out” strategies and action plans in specific regions together with the Brand Team.
- Achieve monthly and annual set targets (sales, expense and staffing targets).
- Monitor competitor activity and plan the appropriate response.
- Manage Beauty Consultants and promoters to achieve their set KPI’s monthly and conduct quarterly performance review sessions.
- Monthly monitoring of by door performance, understanding of axis splits in order to identify growth opportunities and manage challenges.
- Develop and implement monthly store visit schedule and action plans and provide weekly feedback on progress/implementation.
- Work closely with NSM on stock issues, staff needs, retail space and promotional needs required for specific trainer event activities.
- Implement and monitor qualitative events throughout the region to drive sales.
- Ensure that all training events and workshops are elegantly executed with quantitative feedback to management.
- Actively focus on driving events and promotions to manage seasonal products, new launch lines, promotional stocks and slow-moving lines.
- Show initiative in analysing and improving business processes.
- Plan and conduct bi-monthly store visits with NSM to understand any concerns with regards to sales or staffing.
- 3._ _**Budget and Expense Management**_
- Take responsibility for the Training budget as provided by the Brand Marketing Manager and Travel expense budget as provided by management
- Manage costs and expenses within the region, so that they do not exceed sales growth or target.
- Manage expenses related to events, launches and promotions
- Manage and approve staff claims.
- Ensure staffing budget is not exceeded and monitor these expenses monthly.
- 4._ _**Stock Management and Merchandising**_
- Ensure all stores are merchandised according to the required standard, with the required collateral and display elements (inclusive of promotions and launches).
- Manage stock levels in each Beaute store within the region, through actively engaging with the demand planning team regarding model stocks, replenishment levels and any other relevant information.
- Manage tester and counter supply stock levels in each store within the region to ensure that there are not out of stocks.
- 5._ _**Communication and Mentoring**_
- Show the ability to

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