Digital Marketing Manager

7 months ago

Cape Town, South Africa Bayswater Education Full time

Bayswater Education is a vibrant network of global educational centres dedicated for over 70 years to educate and inspire global people through a life-changing educational experience. We’re passionate about growing communities of global thinkers and explorers, at home and abroad - whatever their story. We set up Bayswater Education because we want young people from every walk of life to get a buzz from discovering new cultures, exploring new flavours, and learning what’s out there. We think of them as global spirits, like ourselves.

At Bayswater Education, we're not just reimagining education; we're revolutionizing it. We're on a mission to provide young minds, locally and globally, with life-changing adventures and a chance to cultivate a social conscience. Our promise is simple - "Bayswater offers global education experiences with captivating course content, expert delivery methods, and soft skills to help our students prepare for the future of work."

We're seeking a seasoned Digital Marketing Manager to join our passionate team at Bayswater Education. In this role, you'll play a key part in shaping our online presence and driving growth. You'll collaborate with the team to develop and execute impactful digital marketing strategies, leaving a lasting impression on our target audience.

At Bayswater Education, we're not just managing campaigns; we're crafting digital experiences. Our mission is to connect with students and young professionals globally through innovative and engaging online strategies.

**What you will need to succeed**:

- Oversee all aspects of our website and digital presence, ensuring they align with our brand guidelines and drive our innovative and empowering brand voice.
- Collaborate with the sales and marketing team to develop and execute robust search and PPC campaigns, driving traffic and conversions.
- Conduct a thorough SEO audit of our website, identifying areas for improvement and providing a detailed report with actionable recommendations, including metrics, benchmarks, and goals.
- Suggest relevant keywords and topics for content creation and optimization.
- Analyse our competitors and target audience to provide insights on how to gain a competitive edge.
- Provide guidance on the best practices and techniques for SEO optimization, including technical, on-page, and off-page factors.
- Develop and implement policies and guidelines to ensure best practices in digital marketing, fostering a culture of excellence and compliance within our online marketing efforts.
- Additionally, you will be responsible for the delivery of the integrated digital paid media plan (including Paid Search, GDN, Paid social media, Native, and programmatic platforms).
- Develop and implement digital paid media strategies to leverage growth in online reputation and business growth.
- Analyse and interpret data from social, Google, and revenue reporting to optimize campaigns and inform future recommendations.
- Identify target audiences and understand their characteristics, behaviour, and media habits.
- Develop and execute paid multi-channel initiatives to meet or exceed campaign objectives.
- Collaborate with stakeholders to communicate and raise awareness of the digital paid media framework and its benefits.
- Build and maintain strong relationships with internal partners to ensure successful campaign execution.
- Monitor paid media channels to ensure that delivery and objectives are met.
- Track and quality assure proofs to ensure cost-effective and impactful solutions.
- Analyse and report on campaign performance to facilitate amendments and optimize future campaigns.

**It's great if you have**:

- Seasoned experience in SEO management, paid digital media planning and campaign management.
- Experience in driving digital direct sales within the educational or study abroad sector.
- Managing teams within an agency environment
- Bachelor's/master's degree in digital marketing, Communications, or a related field.
- Proficiency in using digital marketing tools and analytics.
- Strong written and verbal communication skills.
- An understanding of digital marketing trends and emerging platforms.
- A passion for engaging with diverse online audiences.
- Bonus Points: Google Analytics Individual Qualification (GAIQ), Google Ads Certification, SEMrush PPC Certification, Digital Marketing Institute's PPC Certification
- Paid digital planning.

**What We Offer**:

- Competitive remuneration package based on qualifications & experience.
- Hybrid and flexible work model supporting your work-life balance.
- Access to our wide portfolio of courses offered for free or on discounted rates.
- Training & development opportunities with extensive career growth within a global organization.
- People centric, inclusive culture with regular wellbeing and social activities.
- Regular online networking and cross-departmental meetings with the Bayswater team globally.
- Bayswater is committed to equality and diversity.

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