Lead Generation Specialist

3 weeks ago

Johannesburg, South Africa Recruitmom Full time

Seeking highly motivated and experienced Lead Generation Specialist with experience in lending and dealing with experienced entrepreneurs and owner managed businesses. As a Lead Generation Specialist, you will be working together with a lending expert. Your responsibilities include generating leads within the target market, performing initial screening, setting up meetings, maintaining client relationships, driving sales growth. This role is integral to building a strong sales pipeline, expanding client base, increasing revenue, and contributing to the growth of the company.

The role requires a combination of industry knowledge, sales skills, and a customer-centric approach to achieve success.

The Lead Generation Specialist will contribute in the following areas:
**Lead Generation**:

- Identify and research potential leads that are in line with target market.
- Stay up-to-date with industry trends and market dynamics to identify new opportunities.
- Conduct initial contact and qualification of leads to determine their needs, budget, and timeline for finance in line with qualification criteria.
- Collaborate with the sales team to ensure that qualified leads are seamlessly transferred for further sales discussions.
- Schedule meetings / discussions with the potential client for the sales team to demonstrate solution(s) and progress the deal through the sales process.
- Build and maintain strong relationships with potential clients through effective communication and follow-up.
- Understand clients' unique requirements and pain points to tailor solutions accordingly.
- Prepare supporting sales materials, including proposals, presentations, and product demonstrations, for the sales team to present to potential clients.
- Clearly articulate the benefits and value propositions of products and service to potential clients.
- Analyse data and metrics to track the success of our clients' sales efforts, and provide recommendations for improvement.
- Maintain accurate and up-to-date records of leads, interactions, and progress in CRM (Customer Relationship Management) software.
- Provide regular reports on lead generation activities, conversion rates, and sales pipeline status to the Head of Sales.

**Required skills and qualifications**
- Bachelor's degree in finance, business, or a related field.
- 2+ years of experience in lead generation, cold calling or sales in the financial, lending, capital raising sphere.
- Proven track record in lead generation or sales.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with clients.
- High energy, positive attitude, with the ability to think creatively and handle multiple priorities.
- Willingness to travel to client sites as needed.
- Outstanding attention to detail and time management
- Willingness to ask for help when required and provide support to others when they need it.

**Job Types**: Full-time, Permanent

**Salary**: R70,000.00 - R100,000.00 per month

**Experience**:

- lending lead specialist: 3 years (required)

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