Senior Client Brand Strategist

2 weeks ago

Johannesburg, South Africa Top Vitae Full time

Our client is for an agile Mid-weight/senior Strategist to join their multi-skilled and solutions-driven team. This role requires strategic thinking ability, thinking ahead of the client, and good business sense. The Strategist needs to have a clear understanding brand's vision and knows how to strategically guide them forward to make it happen

**Responsibilities**:

- Act as a strategic and brand custodian on client brands
- Define and understand the target audiences, demographics, psychographics, behaviour, and attitudinal mindsets across client brands,
- Guide the team beyond the brief through an in-depth understanding of client business needs as well as consumer needs.
- Construct brand ideas, positioning, and value propositions and translate them into fully integrated strategies.
- Work with and inspire the team to produce a clear and directional strategy that is founded on commercial and/or consumer insights.
- Understand ATL and digital channels to enable end-to-end solutions for clients
- Be able to provide clear direction to diverse teams to develop strategic brand activities that drive brand growth for clients, including working with media and partners across multiple platforms.
- Develop, construct, and present compelling strategies to clients.
- Plays a key role in terms of campaign development and pitches.

**Requirements**:

- Advertising school diploma or University degree;
- ATL / TTL agency experience a must;
- Five+ years of experience as a Strategist
- Location: Johannesburg or Port Elizabeth
- Experience in developing and presenting solutions within a creative environment;
- Knowledge of primary and secondary research techniques that best lead the strategic and creative processes;
- Development of integrated brand, communication, and campaign strategies to effectively maximise the awareness, exposure, and campaigns of client brands and products.
- Sharp business acumen, resourceful, and a self-starter that has a relentless passion for knowing more and believing in better.
- Strategic energy and drive to think outside of the box.
- Guides and informs ideation and brainstorming sessions internally and externally.
- Strong time management and organisational skills.
- Strong multitasking skills (able to work on multiple briefs at any given time).

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