Senior Atl Marketing Strategist

2 weeks ago


Johannesburg, Gauteng, South Africa Crayon Full time
To find out more, click Apply or head on over to Crayon to review the full spec and apply?


How you'll role As the Senior Media Strategist, your job is to be the conduit between the client and the agency, identifying client needs and clearly articulating them back to the agency.

To do so, you'll need to research and analyse the intended audience, develop media strategies, and use various technologies to determine what type of communication will have the best performance.

At the same time, you will need to work hard at getting the best out of your team, while learning as much about the client's business as possible to ensure you are seen as a valuable partner.

What you'll do Develop and lead sound strategic media plans based on client marketing direction and the use of media researchClearly and persuasively present media plans in written and face-to-face to peers and clientsSynthesise information accurately and efficiently to guide campaign development and executionManage client relationshipsActivate on clients needs for digital, print, OOH, TV and mobile mediaManage the flow of client media-related issues based on changes in direction, goals and budgetsIntuitively solve problemsFoster a good working relationship across the agency and with client points of contact to facilitate flawless execution of plansReview work completed by junior resources and provide recommendations for improvementManage and train all team membersConduct work and performance reviews, inductions, and staff trainingDigest details about client's products and services and present key points to outside partiesMaintain good rapport with sales representatives and vendors; ensure vendors work collaboratively to deliver original solutions to satisfy client needsExplore media alternatives and be naturally innovative in recommending media solutionsBe revenue conscious and set accurate revenue targets and projectionsDetermine the solution, deliver the recommendation and stand behind itTo find out more, click Apply or head on over to Crayon to review the full spec and apply?

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