Brand Manager Local Heroes

6 months ago

Johannesburg, South Africa Reckitt Full time

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

**About the role**:

- Builds strong brands, which will delight target consumers and generate strong business results. Contributes to the development and execution of the brand(s) innovation pipeline. As an integral member of a dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in developing the overall category strategy. Marketing at RB is challenging and rewarding, based on consumer insights, strong innovations and purpose. It is also a proven discipline and has developed senior leaders across the business especially those with entrepreneurship values and personal drive for achievement.**Your responsibilities**:

- Leads the development of strong and functionally (trade marketing, media, supply, sales and finance) aligned brand plans. Ensures execution of plans; tracks and monitors plans to deliver financial and share targets. Monitors the impact of plans on brand performance and brand health.
- Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, and flawless Project Management to Innovation & Renovation (I&R) projects in partnership with Consumer Insights, R&D, Finance, Trade Marketing and Sales.
- Consistently analyses brand performance KPIs (Net revenue, Gross Margin, Market Share, Penetration and Brand Health tracking). Translates them into actionable business opportunities in the form of business development initiatives (BDIs) and new product launches (NPDs)
- Understands the omnichannel environment and contributes to the creation of attractive and rewarding brand experiences across various touch points.
- Develops updates and ensures implementation of digital strategy for the brand in alignment with key local, regional, and global stakeholders.
- Accountable for tracking marketing budget and demonstrates understanding of the impact of Marketing and Trade investments on the brand.
- Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the brand’s equity and company's reputation.

**The experience we're looking for**:

- Should have a minimum 5 years of experience in marketing and has experience in managing local brands within the FMCG environment.
- Minimum bachelor’s degree in business management and marketing with excellent record of accomplishment
- Full understanding of key drivers of brand/product P&L and how to action them.
- Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross-functional teams: Supply Chain, Trade Marketing and Sales department to ensure on time and in full execution.
- Strong understanding of market research, insight, and ability to leverage into brand development and/or activation strategies.
- Good understanding of offline and online media touch points and the role they play in the consumer engagement funnel.
- Understanding of digital and eCommerce landscape. Proven record of accomplishment in delivering strategic digital marketing campaigns advantageous
- Able to manage complex projects across new launches & communication projects.
- Self-starter, with strong sense of urgency & ownership, an independent thinker, with strong leadership and communication skills, with the ability to thrive in a cross functional environment.

**What we offer**:
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

**Equality**:
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnici

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