Digital & Social Brand Manager Nyx
6 months ago
**DESCRIPTION**:
Execute the local digital marketing strategy to develop the brand positioning in the Country. Ensure local marketing, communication and commercial coverage towards developing the consumer engagement and loyalty.
**KEY JOB ACCOUNTABILITIES**:
- Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose
- Place consumer’s insights at the heart of the marketing and business model
- Develop and manage online brand and product campaigns to raise brand awareness
- Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that Partner and challenge media agency (including on innovative mechanisms)
- Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition
- Develop and mentor the Digital team
- Identify online and offline drivers and articulate the digital strategy with the brand positioning
- Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation
**PROFESSIONAL & TECHNICAL COMPETENCIES**:
**DIGITAL TRANSFORMATION LEADERSHIP**
- Strategizes digital transformation,
- Upskills and transmits digital knowledge and mindset,
- Drives the change toward brand and consumer centricity,
- Leads toward data-driven organization,
- Operates efficient CRM.
**DIGITAL BRAND BUIDLING**
- Is obsessed with consumer centricity,
- Builds audience through relevant content,
- Scales consumers and influencers engagement,
- Master digital marketing tactics.
**DATA-DRIVEN MARKETING**
- Optimizes omnimedia investments & ROI,
- Operates efficient CRM,
- Master analytics and attribution modelling.
- Leverages Precision Advertising.
**DIRECT & INDIRECT ECOMMERCE EXCELLENCE**
- Starts with shopper centricity,
- Strategizes ecommerce acceleration (pure players, retailers and direct),
- Negotiates with the specific levers for online distribution,
- Monitors online sell-in and sell-out excellence,
**DIGITAL TECHNOLOGY EXPERTISE**
- Leads with strong agile project management skills,
- Acts as a strategic business partner,
- Has deep technical skills,
- Focuses on delivery: design/build/run
**EDUCATION AND EXPERIENCE REQUIRED**:
- Must have at least 6 years FMCG experience
- Minimum 4 Years in Digital & Social Brand Management
- Digital & Social Brand Management or Related qualification
- Currently in similar role
- Brand Project Management (Advantageous)
- Must have Interpersonal and Communication skills
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.
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