Brand Specialist

1 month ago


Johannesburg, South Africa The Skills Mine Full time

Requirements: 

  • A Bachelor’s degree or diploma in Marketing, Advertising, Communications, or a related field & 5 years plus Marketing experience
  • Experience in Media Buying is a plus

Responsibilities: 

  • Implement branding strategies that are aligned with the company vision and brand global campaigns
  • Lead creative development and drive the CTA to the relevant target audience
  • Ensuring that all marketing material and efforts align with the brand vision and messaging
  • Clear understanding of the company’s objectives and communicating with relevant key stakeholders
  • Monitor market trends, research consumer markets and competitors’ activities
  • Collaborative efforts both globally and locally to implement traditional & digital media campaigns that will include most or all of the following; National and local broadcast television in traditional and direct response formats; Radio, Outdoor advertising, Local newspaper and magazine (offline & online); Local events ideation and implementation, i.e. local guerilla marketing
  • Media planning and buying and applying media solutions
  • Work with Digital team members to integrate Digital objectives and strategies into overall media
    plan
  • Organize, implement and control the day-to-day media planning development process including coordination 


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