Senior Manager, Marketing

6 months ago

Johannesburg, South Africa The Coca-Cola Company Full time

**Position Overview**:

- Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).
- Develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda.
- Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
- Identify needs for campaign localization or customization as necessary.
- Provide input on media buying (in partnership with Market procurement).

**What You will Do**:

- Manage the marketing plans and integration of plans in country/region with the relevant bottler. Also integrate plans with local commercial strategies together with Franchise team and bottler (objectives, Direct Marketing Expenses investments, tracking execution and success metrics, activity calendars, including Innovation projects and Integrated Marketing Experience Campaigns).
- Provide input on Regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenses) and local innovation opportunities.
- Co-create on development of market-level innovation projects and provide market input for Africa Operating Unit led Integrated Marketing Experience campaigns (as applicable).
- Oversee localization and real-time amplification of Integrated Marketing Experience campaigns within the country/region, providing input to relevant Integrated Marketing Experience team.
- Manage brand activation at the local level, including Point of sale activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottlers.
- Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Franchise routines together with Franchise Managers.
- Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations.

**Role Requirement**
- 6+ years Significant market and leadership experience.
- Bachelors Degree in Marketing or related fields
- Direct experience with marketing activation/execution
- Ideally experience working with The Coca-Cola Company external partners (bottlers and customers).
- Experience working in cross-functional and cross-geographical teams is preferred.
- Experience within FMCG environment is an added advantage
- Business and commercial acumen.

**What We Can Do for You**:
You will be part of the Africa team where **teams are the new heroes **and our** leaders are inclusive orchestrators. **Together, in pursuit of our** Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, **we will:

- Leverage our BOUNDERLESS NETWORK
- Make our CULTURE Code inevitable
- Build winning CAPABILITIES
- Change the DNA of our organization to becoming ADAPTABLE

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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