Executive: Brand Comms

5 months ago

Centurion, South Africa Sabenza IT Full time

Executive: Brand & Comms GENERAL

Centurion - Gauteng - South Africa

Our client, known for providing innovative solutions to the Information & Communication Technology (ICT) sector, seeks the expertise of an Executive: Brand & Comms.

Certification, Qualifications and Experience:

- NQF 7: 3-year Degree
- Relevant experience in a telecommunications or fast-paced environment, of which at least 3 years on senior management level.
- Demonstrable marketing experience and brand-building experience.
- Relevant certifications will be an added advantage.
- Qualification preferably in marketing and communications.
- A post-graduate qualification would be beneficial.
- Relevant experience in a telecommunications or fast-paced environment, of which at least 3 years on senior management level.

Accountable for defining and developing the brand and integrated marketing communications plans with the aim of targeting key segments through multiple touchpoints using ATL and BTL campaigns. Functional Areas:

- Media Planning & Strategy
- Marketing & Brand Communications
- Sponsorships & Events
- Digital Marketing
- Trade Marketing
- Public Relations
- Stakeholder and Supplier Management

The primary functions of the Executive: Brand & Comms are to:

- Define and reinforce the market position through brand positioning and affinity-driving campaigns.
- Design and manage the integrated marketing communications plan across all segments, channels, and products for ATL and BTL using innovative and customer-oriented go-to-market strategies.
- Manage and drive CSBs marketing efforts across online and offline channels.
- Align marketing communications with go-to-market trade marketing.
- Optimize media channels, media networks and available properties.
- Liaise with HR Heads to develop measures that will drive employee advocacy and position the company as an employer of choice.
- Provide oversight on brand.
- framework and architecture design including developing and maintaining a comprehensive set of brand identity tools and guidelines.
- Define, manage, and evolve sponsorship strategy and portfolio to uplift brand equity.

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