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SEO Expert

7 months ago

Cape Town, South Africa Pearl Lemon Full time

**About Pearl Lemon**
- Pearl Lemon Group is a group of companies with a footprint in digital marketing, sales, food & beverage, game development, recruitment, accounting, consultancy and more. Based in the heart of London and serving clients worldwide. With a team of 65+ dotted across the UK, USA, Spain, Egypt India, Pakistan, the Philippines and more, we work like a silicon-valley-startup, 24/7 and have a work ethic comparable to investment bankers. It’s not a surprise when you consider their founder Deepak Shukla is an ex-Deloitte consultant and 5x ultramarathon runner.

**Benefits of working with Pearl Lemon**
- Work remotely and manage 100% of your time
- Massive career advancement encouraged.
- Ability to do the job is all we care about
- Success will be rewarded with recognition [via monthly awards]
- Over 500 hours of pre-recorded training programmes available
- Work with TEDx speakers
- Work with a funded startup ($700k raised)
- Get Pearl Lemon University certifications
- Lay a foundation for success with Pearl Lemon
- We have clients all the way from one-man bands to heavily funded startups to FTSE 100 companies and more
- Work with a team from over 15 countries, 3 offices and multiple languages
- Clients based all over the world
- Heavy on the job training given
- Get laptop upgrades and speed and productivity training as a standard
- 75% of our leaders are promoted within and started in an entry level position
- Google "Pearl Lemon Placement Interviews" to see what our team say about us
- 4.6 star rating on Glassdoor from 84 write-ups
- Many of our team have said "they have learnt more with us in 3 months than their entire academic education" or its equivalent to 2 years at other firms
- 31% of FTSE 100 companies are led by CEOs who formerly occupied sales and marketing positions - so come learn sales and marketing with Pearl Lemon

**The Role**

Pearl Lemon is looking for an SEO expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

**POSSIBLE responsibilities will include**:

- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

**Required skills and experience**:

- Proven SEO experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO

**Salary is $1200 per month**

**Salary**: Up to R22,500.00 per month

**Experience**:

- SEO: 1 year (required)
- HTML: 1 year (required)
- CSS: 1 year (required)
- JavaScript: 1 year (required)