Youtube SEO Specialist

4 months ago

Cape Town, South Africa Pearl Lemon Full time

**About Us**:
At Pearl Lemon, we are dedicated to helping brands thrive through innovative and effective digital marketing strategies. We are a forward-thinking digital marketing agency that excels in delivering outstanding results. We’re currently seeking a skilled YouTube SEO Specialist to join our team and spearhead our YouTube optimization and marketing efforts.

**The Role**:
As our YouTube SEO Specialist, you will be responsible for developing and implementing strategies to enhance the visibility and performance of our YouTube channels. With at least 2 years of experience in YouTube SEO and a strategic mindset, you will manage and execute comprehensive YouTube SEO strategies, optimize video content, and analyze performance to drive growth and engagement.

**Key Responsibilities**:

- **YouTube Optimization**: Develop and implement SEO strategies specifically for YouTube to increase video visibility, drive traffic, and grow channel subscribers.
- **Video Optimization**: Optimize video titles, descriptions, tags, and thumbnails to improve search rankings and click-through rates.
- **Keyword Research**: Conduct ongoing keyword research to identify new opportunities and refine existing strategies for YouTube content.
- **Content Strategy**: Research and implement best practices for YouTube content creation, including metadata optimization and video structure.
- **Performance Analysis**: Analyze video performance metrics, execute tests, and identify trends and insights to maximize engagement and ROI.
- **Competitor Analysis**: Research and analyze competitor channels and content to identify strategies for improvement and growth.
- **Technical SEO**: Address technical SEO issues specific to YouTube, such as video indexing, channel structure, and video sitemap optimization.
- **Collaboration**: Work with content creators and marketing teams to ensure SEO best practices are applied in content creation and channel management.
- **Trend Monitoring**: Stay up-to-date with the latest YouTube SEO trends, algorithm updates, and best practices to ensure effective strategies.
- **Agency Experience**: Leverage your experience in an agency setting to handle multiple clients and projects simultaneously, ensuring high-quality results and client satisfaction

**Required Skills and Experience**:

- **Proven YouTube SEO Experience**: At least 2 years of hands-on experience in optimizing YouTube channels and video content.
- **Strategic Mindset**: Ability to identify opportunities and develop strategic plans to enhance YouTube performance.
- **Performance Marketing Knowledge**: Solid understanding of digital marketing principles, including conversion optimization and audience engagement.
- **Analytics Proficiency**: Experience with YouTube Analytics and other video performance tracking tools to measure and analyze results.
- **Content Creation**: Knowledge of best practices for video content creation and optimization, including title and description writing.
- **Technical Skills**: Familiarity with YouTube’s technical aspects, including video indexing, channel structure, and metadata optimization.
- **SEO Trends**: Up-to-date with the latest trends and best practices in YouTube SEO, ranking factors, and algorithm changes.

**What We Offer**:

- **Competitive Salary**: Based on experience and qualifications.
- **Professional Growth**: Opportunities for training and professional development.
- **Dynamic Work Environment**: Join a team of dedicated and innovative professionals.
- **Flexible Work Options**: Fully remote UK hours.

**How to Apply**:
If you are a strategic YouTube SEO expert with a passion for video content and ready to make a significant impact, we’d love to hear from you Please submit your resume and a cover letter detailing your relevant experience and why you’d be a great fit for Pearl Lemon.

**Pearl Lemon is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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